Thinkerbell invites the communications industry to attend Baho (meaning To live in Kinyarwanda), a multimedia exhibition launching in partnership with the organisation, Kumva & Kwibuka – Listen and Remember.
The project, created by Thinkerbell’s Matias Reyes, opens on July 31 at 107 Redfern, Sydney. it presents the stories of survivors and families impacted upon the 1994 Genocide Against the Tutsi in Rwanda, commemorating 30 years since over a million people were murdered during what is often referred to as “The Radio Genocide”.
The portraits, displayed artefacts, film interviews and “Propaganda Machine” installation work together to tell these inspiring stories of resilience, and the destructive impact of hate speech in media.
Thinkerbell creative tinker, Matias Reyes, was inspired by the work he does with Kumva & Kwibuka and its story of triumph over trauma – healing by educating the next generation.
Matias Reyes commented, “When my family and I met the storytellers at Kumva & Kwibuka and learnt about the brutal, long-term consequences of this Genocide, we knew we wanted to do something meaningful to help spread their message at this important time. Thinkerbell is an incredibly creative environment, full of people who care, and who find a way to make special things happen. It has been such a privilege to work with these survivors, and to receive so much support in bringing this project to life.”
The exhibition aims to give audiences a new lens with which to see both the current global context and also local communities around us in Australia.
Kumva & Kwibuka co-founder and education manager, Dr Ari Lander, commented, “When we were approached with the idea of exhibiting the survivors’ stories we knew it was a special opportunity to deliver our message of empathy and compassion at a time when it seems like the world needs it the most.”
Adam Ferrier, Thinkerbell co-founder and chief thinker added, “I was at the border of Rwanda in 1994 and witnessed firsthand the waves of displaced refugees exiting their country during this period. When Matias approached Thinkerbell with his idea for this exhibition, I knew there was a lot we could learn from the Genocide Against the Tutsi, delivered through this project. The exhibition and artwork was partially funded by the Thinkerbell Pot of Gold, an initiative that helps magical ideas come to fruition. We’re proud to be an agency that can amplify these important messages.”
All photography is by Martina Reyes, a renowned photographer as well as a Thinkerbell creative.
The opening night event is free, and begins next week at 6:30pm on Wednesday July 31. The exhibition runs until Sunday August 10. If you’d like to come along, please let Thinkerbell know at matiasreyes@thinkerbell.com.
