After a campaign like Sorry I Spent it on Myself with its 4 Cannes Grand Prix for Harvey Nichols and crowd-pleasing personality, you’d hardly expect adam&eve/DDB to outdo its own creative brilliance a year or so later.
It has.
The agency has convinced Harvey Nichols to run an ad built from real CCTV footage of shoplifters in its flagship store in Knightsbridge, London.
And not just for the viral potential, even though a film that joins “World’s Stupidest Shoplifters” to “World’s Funniest Chases” contains viral magic dust. The epicentre of adam&eve’s new campaign is a big idea for Harvey Nichols’ Rewards App – “Love Freebies? Get them legally.”
Adding to the charm of the ad’s humour is how directors, The Layzell Brothers at production company, Blink, disguised the shoplifters’ faces – with animated, cartoon thief, heads.
The ad will be supported by print executions of (more stylish shoplifters) being caught red-handed…
…and in-store activity that reminds would-be shoplifters that there’s a better way to get a freebie.
