Who's doing what in the world of commercial creativity.
What a media choice. Impact BBDO and The UAE Government Media Office put their campaign right in front of its target audience as they walked past at Cannes Lions – reaching creative directors, founders, innovators …
Tooheys smuggled NSW support directly into the heart of Queensland with a giant wooden Trojan Stag in advance of the State of Origin decider on July 8. (For international readers: The annual State of Origin …
Westfield sets its sights on Gen Z, with a global campaign by Rosa Paris that zooshes up its cool, inviting this target audience to hang out at “the place to be” to explore, discover and …
Twin ventriloquist dummies perform Nelly and Kelly Rowland’s famous track, Dilemma. The pair trade bars throughout the song before harmonising for the chorus, delivering a show-stopping performance complete with pyrotechnics and a soulful saxophone solo. It’s …
AMV BBDO has appointed Mark Elwood as chief creative officer at AMV BBDO. He joins from Leo UK, where he began as ECD in 2020 and replaced Chaka Sobhani as chief creative officer two years …
Andrew Long has moved up from ECD to CCO following the departure of Mark Elwood. The appointment is effective immediately. Long joined Leo UK in 2017, with creative partner, James Millers, who left to become …
Rethink is bringing back the tanning reflector as a book sleeve. And now it has a new life-saving purpose. The Sun Cover is an oversized book sleeve designed to flip the script on the infamous, …
While many Chinese recognise the quality of Wuchang rice, far fewer understand the generations of farming knowledge, craft and human labour behind it. For Wuchang rice producer, Qiao Fu Da Yuan, it was important that …
What if a campaign didn’t feature the “product”? French independent creative agency, DAT-WAY, put Niska's fans at the heart of the campaign to promote the French rap star’s first-ever Stade de France concerts. The agency kept …
Heidi is an AI-powered clinical assistant that automates administrative tasks for healthcare professionals. It's audience is specific. And most of that audience doesn't know yet that they need Heidi. The task of making Heidi …
Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios. Kalshi is a prediction market (betting …
Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …