The AICP Awards 2025 have been announced at the annual gala at the Museum of Modern Art (MoMA) in New York, the culmination of AICP Week.
The AICP Advertising Excellence winner was Flock for Apple, directed by Smuggler’s Ivan Zachariáš.
Apple was the most honoured brand in the AICP Show, with 10 honours, followed by A$AP Rocky and Uber (Uber Eats & Uber One) with three wins in the Show.
Vania and Muggia of ICONOCLAST, were the most honoured directors with five honours.
Ivan Zachariáš of SMUGGLER has four; David Shane of O Positive has three.
The most honoured agency in the AICP Show was TBWAMedia Arts Lab, with seven honours. Apple/Apple Marcom has four honors. Mother has three.
adam&eveDDB, AMV BBDO, Small, Special US and Wieden+Kennedy have two honours each.
The AICP Next Awards’ Best of Show winner, went to IKEA Canada’s SHT, created by Edelman Canada.
The most honoured agencies at the Next Awards this year were Edelman and FCB, each with five honors among various offices.
Apple/Apple Marcom together with TBWAMedia Arts Lab; plus Meta, Creative X, and Mojo Supermarket all have with three.
The most honoured production or development companies at the Next Awards were The Mill; Sweetshop; and Mojo Supermarket, with 3 honours each.
Apple Immersive Media; Division 7; Cadence Films; Indiana Production; Let it Rip; Picture North; and Rakish earned two honours.
The most honored brands at the Next Awards were Apple; IKEA Canada; and Meta/Facebook, with three honours each.
AB InBev – Michelob ULTRA. Coordown, Dramamine and Powerade have two each.
The AICP Post Awards’ Best of Show winner was editor, Sebastian Zotoff, from MakeMake Entertainment/Rock Paper Scissors for Doechii’s Denial is a River music video.
The most honoured agency at the Post Awards was 4creative with two honours.
The most honored brands were were Apple andChannel 4 Paralympics, with two honours each.
The Best New Director honour went to Leve Kuehl, for UNHCR’s Through My Eyes, a brand-direct piece produced by UPPERFAST, The Sweetspot and 27km. Kuehl now directs via The Sweetspot.
The winning entries for 2025, as well as each year’s collection of winners, can be viewed at www.aicpawards.com.
