Aldi UK’s Kevin The Carrot is creating Christmas excitement in social media for the fourth year in a row. This time it’s because he has an army of foes – the villainous Brussel sprouts.
Aldi posted a 10-second teaser on Facebook, YouTube, Twitter and at leafyblinders.co.uk publicising the Brussel sprouts’ announcement that they are going to take back Christmas – “by order of the Leafy Blinders”.
The teaser is being publicised by Aldi’s consumer PR agency, Red Consultancy.
https://youtu.be/kU1IUkm9hQ8
Russell Sprout and the Leafy Blinders are threatening to take back Christmas. Who are you ‘rooting’ for? #LeafyBlinders #KevinTheCarrot pic.twitter.com/lZ9bRs0fcu
— Aldi Stores UK (@AldiUK) November 1, 2019
Aldi Australia is also continuing its Christmas theme – its theme is a good deal happier, The More The Merrier. It does have a villain, though – an old lady:
You might also like
