An Ode to Procrastination is funny. Funny because it’s true. (Oh dear, that new adland cliché, relatable, is most apt.) The film about creative struggles was written and directed by director and photographer, Aleksandra Kingo. And while it shows off her characteristically quirky style with its bold colours and wit, it also tackles an uncomfortable subject. Kingo dares to play with her audience’s emotions.
The film moves easily from reality to absurdism, highlighting its humour about the all too familiar creatives’ art of procrastination. The sprinkling of motivational quotes adds sparkle to that humour.
If the film feels real to you, it is real to Kingo. “This film is an attempt to meet my own creative struggles, packed in a comical, slightly absurd form. I know too well about procrastination and creative doubts – being scared to start something that you truly love is definitely a form of torture. But just like Sarah, I have mastered the art of pretending everything is just fine and shrugging things off. In a way, Sarah is me, but she is also every other stuck creative out there. I wanted to create a film that is relatable and therapeutic, without being patronising or mocking. Thinking of how much I was procrastinating when starting this script on procrastination, it’s also pretty meta which makes it even more special,” she commented.
Kingo works across Europe and the US with brands that include American Express, Target, Virgin Atlantic, Nespresso, Honda, Nestle, TK Maxx & Perrier.
Credits
Written & Directed by Aleksandra Kingo
Producer: Rupert Style
Executive Producer: Angela Woods
Director of Photography: Matthew J. Smith
Production Designer: Amy Friend
Editor: Sam Hopkins
Costume Designer: Natasha Freeman
Music Composer: Toby Andersen
Sound: Robert Kivits
Production Manager: Luke Jackson
Assistant Director: Mark Layton
Focus Puller: Stephanie Kennedy
1st AC: Stephanie Kennedy 2nd Ac: Jack Degg
Dit: Paul Swann
Key Grip: Peter J. Olney
Grips: Adrian McCarthy, Rogan Brown
Boom Operator: Rubin Smith
Gaffer: Massimo Filippi
Best Boy Electrician: Jack Cullis Post:
Colourist: Simona Cristea @ Coffee & TV
VFX Artist: Jon Hollis @ Raised By Wolves
Title Design: Dylan Kendle
Stills Retoucher: Kristina Keke
Storyboard Artist: Valentin Petuhov
Special thanks to: Neil Champagne, Veronica Diaferia & Sara Eolin @ tinygiant, Mick Walsh @ Panavision, George Martin @ Panalux, Pete Burch & Gus Quirk @ Coffee & TV
