Burger King has a new burger, BK Taste, in Brazil. You might think that it look like its competitors famous burger. Burger King is anticipating comparisons and claims. So AlmapBBDO recruited an army of lawyers to give their impartial and qualified opinions.
At participating BK Drives across Brazil, lawyers presenting their valid Brazilian bar association IDs were given a BK Taste 1.0, completely free.
Because what most people don’t know is that that famous burger is the copy. It was created to imitate the Whopper. In the early 2000s, BK’s signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour.
The logical conclusion, therefore, is that BK can “copy the copy”, since would actually be copying itself.
The campaign launched on TV and Burger King social media, as well as OOH, ensuring maximum visibility.
Credits:
Client: Burger King – Zamp S.A.
Client Team: Igor Puga, Giulia Galizia Queiroz, Pedro Henrique Laguardia, Paulo Henrique Maioli, Ítalo Lôbo, Ayme Alves, Deborah Patrocinio
Creative Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Fernando Duarte & Henrique Del Lama
Creatives: Fernando Saú, Hiroito Takahashi & Isabella Remelli
COO: Fernanda Tedde
Client Services: Renata Carvalho, Barbara Gava & Shedia Marzouk
CSO: João Gabriel Fernandes
AV Production: Diego Villas Boas, Victor Alloza & Marcia Granja
CDMO: Rafaela Melo De Oliveira Alves
Media: Mel Carvalho Quesada, Frederico Lopes, Fernanda Mariano, Rebeca Dipold
Production Company: Sentimental Filme
Director: Guilherme Petry
Executive Producer: Marcos Araujo
Production Liaisons: Sheila Souza & Wanda Tigre
Production Coordinator: Chélide Teixeira Schulai
Assistant Production Coordinator: Dp: Flávio Zangrandi
Art Director: Pedro Henrique Rodrigues
Production Manager: Renata Picheco
Post-Production Coordinator: Anita Nadai
Post-Production Liaison: Thaiz Rosalino
Editors: Lucas Câmara & Rafael Cereda
Post-Production: Donmar (Lucas Marini & Diego Nascimento)
Colourists: Daniel Mendes And Alex Carvalho Lopes
Audio Production: Jamute
Executive Audio Producer: James Feeler
Musical Producers: James Feeler And Charly Coombes
Sound Engineers: Eduardo Barbosa, Otávio Bertolo, Marcelo Filho, And Sanjai Cardoso
Coordinators: Julianna Zuppo, Letícia Nunes And Juliana Pompeu
Liaisons: Kiki Eisenbraun, Hingrit Nistche And Carolina Oliveira
Social Media: Jotacom
CEO: Jurgis Figueiredo
Creative VP: Fabio Mello
Content VP: Jaderson Alencar
Head of Creative: Luiz Barrela
Associate Creative Directors: Fellipe Camarossi & Matheus Mendes
Creatives: Beatriz Ottaiano, Gabriel Souza, Isabel Cassab, Marcus Perrone & Raissa Maia
Head of Content: Brunno Maceno
Content Coordinator: Simone Bispo
Content: Marcela Felix, Natalia Rodrigues, Bianca Tostes & Eduardo Loures
Community Management: Gustavo Barbosa, Breno Amorim
Influence: Daniel Bovolento, Tatiane Martins
Head of Projects: Mariane Cunha
Project Managers: Nicole Andrade & Gabriela Andrade
Producers: Beatriz Lamarão, Talita Bragante & Henrique Xavier
