At the Brazilian Motocross Championship, Brazil’s biggest motocross event, Yamaha not only hosted extreme stunts but also milkshakes. The wildly unexpected activation from Yamaha is the brainchild of AlmapBBDO.
On April 4 and 5, Yamaha prepared milkshakes live, not with blenders, but with motorcycles tearing up the track. The setup was simple: the audience chose a flavour, which was poured into a custom-designed container attached to Yamaha YZ250F and YZ450F models. From there, riders Renato Paz, Tatá Mello, and Wellington Garcia took over, mixing the ingredients through adrenaline-pumping stunts. The result? Milkshakes blended with pure excitement.
“Our insight came from a quirky observation about motocross: the more powerful the bikes and intense the stunts, the more the riders resemble human blenders. So, we decided to take that idea to the max, transforming the bikes’ extreme vibrations into a wildly interactive experience for the public,” note AlmapBBDO creatives, Felipe Paganoti and Igor Pontes.
“At Yamaha Racing Brasil, our pillars are grit, strength, focus, fun, and fair play. We make it a priority for our riders — and the fans who support us — to enjoy riding, whether in competition or in their free time. This activation is a clear example of that,” stated Giovana do Vale, brand, marketing, and racing manager at Yamaha Motor do Brasil.
The initiative’s one-of-a-kind interactive moment aims to connect the audience directly with the power and thrill of the bikes on the event’s main track.
The first stage of the 2025 Brazilian Motocross Championship took place in Ponta Grossa, Paraná, from April 4 to 6. Organised by the Brazilian Motorcycling Confederation (CBM), in partnership with the Municipality of Ponta Grossa, the event brought together around 500 riders from 19 countries at the city’s Municipal Track, located in the Agricultural Center. This year’s edition had an estimated audience of 45,000 people.
Credits;
Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Eduardo Lima, Pedro Corbett, and Rodrigo Adam
Creative Directors: Dudu Barcelos and Iron Brito Tavares
Art Director: Felipe Paganoti
Copywriter: Igor Pontes
Illustration: Tiago Pinheiro
RTV: Diego Villa Bôas, Eriana Simões, Mariana Golpian, and Victor Alloza
Special Projects: Julia Newman and Julia Cunha
Account Management: Marina Veludo Mugnaini, Gabriela Dias, Gabriela Tassinari, and Patricia Furue
Strategy: David Gross and Marielen Colombo
CDMO: Rafaela Alves
Media: Patricia Gogliara, Adriana Roza, Raquel Lima, Alexandre Costa, and Mariana de Araujo
Client: Yamaha
Client Team: Giovana Do Vale, Erin Usui, Yohana Ahmad, and Thaís Torres
Audio Production Company: ALMA 11 11 AUDIO
Music Production & Direction: Diego Raso
Sound Design & Mixing: Diego Raso
Account Manager: Carla Bräuninger
Coordinator: Carla Bräuninger
Film Production Company: Fish Produtora
Creative Director: Bruno Carreiro
Executive Producers: Alessandro Fadini and Andre Alves
Production Direction: Gabriel Angelini
Post-Production Coordination: Caio Bueno
Production Coordination: Othon Dantas
Account Management: Caroline Naomi
Filmmakers: Luís Gustavo Debossan, Gabriel Sossai
Camera Assistant: Rachelly Galdino
Drone Operator: Wales Barbosa
Producer: Juliana Furtuoso
Riders: Wellington Garcia, Renato Costa, and Tata Pelegrino
Finance: Fernanda Paulino
Marketing: Catarina Francisco
