Alex Grieve has left AMV BBDO to become global and chief creative officer of BBH. He replaces worldwide creative chief Joakim “Jab” Borgström, who is stepping down. Greive will also co-chair the BBH Global Board with Annette King, chief executive officer of Publicis Groupe UK, and lead the BBH Creative Council. He will begin his new role in April.

It is a return to BBH for Grieve who was a creative director there for fourteen years, between 1996 and 2010. He joined AMV BBDO as creative partner in 2011, after one year at Glue Isobar, and was promoted to executive creative director and then chief creative officer (2019).

AMV BBDO executive creative directors, Nadja Lossgott and Nicholas Hulley, move up into chief creative officer roles at AMV BBDO.  The pair have already helped to power AMV BBDO to win Global Agency of the Year at Cannes Lions, D&AD, and the One Show.

Lossgott and Hulley joined AMV BBDO in 2010 as copywriter and art director. They were promoted to creative directors in 2014 before becoming executive creative directors in 2019. Among their haul of awards are more than 20 Grand Prix at Cannes, D&AD, One Show and Clios, including two Black Pencils, a Titanium Grand Prix, a Glass Grand Prix and a One Show Best in Show.

Work highlights include: 

• They redefined the period category and changed culture with their work on Blood Normal and Wombstories for Bodyform/Libresse (Essity).
• They rebranded tap water into Guinness Clear and helped the brand achieve a 10% increase in volume sales during the Six Nations Championship.
• After writing the influential Guinness Sapeurs film and documentary, they took over global leadership of the account. More recently, they led the work for Guinness Welcome Back propelling the brand to the most talked-about beer brand in the UK.
• They were the creative leads on Trash Isles declaring the pacific garbage patch an official country.
• And they helped drive the Macmillan Whatever It Takes pitch and campaign, increasing calls to the cancer support line by 41%.

Lossgott and Hulley commented, “We are very excited and proud that our AMV journey has brought us to this role. We will approach the job in the same way we have approached everything – with the ambition to keep making work that breaks through the clutter, the curiosity to see the work resonate in all the new and wonderful corners of culture, and the desire to collaborate with the freshest and best talent there is. We count ourselves lucky that we already have a head-start on this with AMV, which is filled, in every department, with the smartest and most kind-hearted people in the industry.”

Sam Hawkey, chief executive officer at AMV BBDO, added, “Nadja and Nick are certainly the most talented and the most awarded of their generation, both creatively and effectively. Not only that but they are kind, funny, and inspiring souls that everyone loves to work with. So, elevating their creative potency and excellence to the agency’s senior management felt the natural and right thing to do for the agency’s future.”