Apple’s Bad Bunny halftime show drew an audience of 128.2 million, making it one of the most-watched performances in Super Bowl history. The reviews were outstanding: “a celebration of resilience, joy, and hope” [Rolling Stone]; ‘the performance of a lifetime…entrancing from beginning to end…an instant classic” [BuzzFeed].
The celebration of Latin culture on one of the world’s biggest stages broke barriers and elevated representation in mainstream entertainment, proving music to be a universal language that transcends borders. Now it is the foundation of a new Shot on iPhone film for Apple Music, created in-house at Apple, and capturing fans’ reactions.
The film features 23 photographers and cinematographers who used iPhone 17 Pro to capture fans across 15 locations in 11 time zones, from Puerto Rico to Kampala. It is set to Bad Bunny’s DtMF (DeBÍ TiRAR MáS FOToS) (I Should Have Taken More Photos), and reveals genuine intimate reactions from San Francisco, Mexico City, São Paulo, Madrid, Seoul, Tokyo, and beyond.
It also highlights the iPhone 17 Pro device’s cinematic capabilities for capturing real, intimate moments without intrusion and underlines Apple Music commitment to championing culture as a uniting force, celebrating diverse cultural expression on a global scale.
The film launchesd February 12 on Apple and Apple Music Instagram, plus additional social platforms.
Credits:
Agency: Apple in-house
Director: Mike Carson
Production Company: HPLA
Global Production: Thursday’s Child
VFX & Colour Grade: Trafik
Audio Mix: Jack Goodman
Editing: Exile
Music: DtMF by Bad Bunny
