Fast single-minded ideas, plus humour. Apple’s in-house creative team is making Apple Card stand out from the crowd with a series of relatable little stories about everyday life (and human foibles). The campaign, Apple’s second instalment of its Reboot Your Credit Card campaign, was directed by Andreas Nilsson. It aims to distinguish Apple Card from other credit cards.
The film campaign showcases how Apple Card can save you from everyday mishaps: a shrunken sweater, a forlorn sock, and a bill you might have almost certainly remembered to pay – with its easy-to-use digital tools.
The videos are running on broadcast TV, Apple’s YouTube channel, and paid digital.
Credits:
Agency: Apple
Music: Sweater – Täysikuu by Olavi Virta
Music: Sock – A Turn of Events by Labrinth
