Australia and New Zealand won just five Pencils each in Day 2 at D&AD. Y&R Auckland is equal first in the agency rankings by Pencils so far. New Zealand is ranked 8th by country.
157 more Pencils were awarded on Day 2 of D&AD 2016 judging, in six categories (making 235 in total so far):
- Crafts for Advertising: 20 Pencils
- Crafts for Design: 19 Pencils
- Integrated and Innovative Media: 26 Pencils
- Magazine and Newspaper Design: 20 Pencils
- Creativity for Good: 36 Pencils
- PR: 36 Pencils
The inaugural D&AD Festival also began today with over 150 speakers – including Sir Martin Sorrell; Ashleigh Axios, creative director at the White House and designer, Sir Paul Smith taking to the stage at the Old Truman Brewery over three days.
The Top 10 ranking countries by Pencils won so far are:
- 1st: United Kingdom: 53 Pencils
- 2nd: United States: 40 Pencils
- Joint 3rd: Singapore and France: 15 Pencils
- 5th: Brazil: 12 Pencils
- Joint 6th: Australia and Japan: 11 Pencils
- 8th: New Zealand: 10 Pencils
- 9th: South Africa: 9 Pencils
- 10th: Germany: 7 Pencils
The top ranking agencies by Pencils won so far are:
- 1st: Grey London and Y&R Auckland: 6 Pencils
- Joint 3rd: Ogilvy & Mather London, Ogilvy & Mather Johannesburg, Ogilvy & Mather Singapore
and The Community: 5 Pencils - Joint 7th: FCB Chicago, Kinetic and MR_DESIGN: 4 Pencils
Standout work and Australian & New Zealand winners:
- Crafts for Advertising
Standout work:
- AlmapBBD) Brazil, Cornering Lights for Audi
- The Community US: Never Stop Riding for City of Buenos Aires
- Ogilvy & Mather Singapore: First On Twitter for Twitter
Australian & New Zealand winners:
none
2. Crafts for Design:
Standout work:
- HAKUHODO Inc Japan: Cola-NOBORI for Coca-Cola
- J. Walter Thompson Cairo: Downtown fonts/ NEFERTARI for Al Ismaelia
- 84 Paris: Because Recollection for Because Music
Australian & New Zealand winners:
none
3. Integrated and Innovative Media:
Standout work:
- Leo Burnett Solutions Sri Lanka: The World’s First Soap Bus Ticket for Asiri Group of Hospitals
- Ogilvy & Mather Buenos Aires: Beer Tooth Implant for Compañía Cervecerías Unidas
- Crispin Porter + Bogusky Boulder USA: Emoji Ordering for Domino’s
Australian & New Zealand winners:
- Spark PHD: Brewtroleum for DB Breweries
- Y&R Auckland: McWhopper for Burger King (x2)
- Leo Burnett Melbourne: #MyFamilyCan for SPC
4. Magazine and Newspaper Design
Standout work:
- Sergio Juan Design Office Spain: Sirene for Sirene Publishing
- WIRED USA: Sex in the Digital Age for WIRED
- Le Monde France: M le magazine du Monde for Le Monde M
Australian & New Zealand winners:
none
5. Creativity for Good (White Pencil)
Standout work:
- Anomaly UK: #MoreWomen for ELLE UK
- Ogilvy & Mather Brazil: Security Moms for Sport Clube do Recife
- M&C Saatchi Sydney: Clever Buoy for Optus
Australian & New Zealand winners:
- M&C Saatchi Sydney: Clever Buoy for Optus
- GPY&R Brisbane: Melanoma Likes Me for Melanoma Patients Australia
6. PR
Standout work:
- Leo Burnett Istanbul: Samsung Hearing Hands for Samsung Electronics
- Young & Rubicam Auckland: McWhopper for Burger King,
- J. Walter Thompson Beirut: Bou Khalil Supermarché – The Good Note for Bou Khalil Supermarché
Australian & New Zealand winners:
- Young & Rubicam Auckland: McWhopper for Burger King (x 2)
- Young & Rubicam Auckland: Living Memories for Brake Road Safety NZ
- FCB New Zealand: Paradise Hill for It’s Not OK
- DDB Melbourne: The Unconventional Oven for Kidsafe
- M&C Saatchi Australia: Game of Balls for Blue Ball Foundation
Full list of winners so far here: D&AD Judging – results after day 2 FINAL
For more details on judging, the Festival and live updates on what’s taking place, head to the live-blog here (scroll down for live updates).
Take a closer look at all the Pencil winning work on the D&AD website.
D&AD chief executive officer, Tim Lindsay, commented, “There’s been another strong showing for the White Pencil category this year with 36 winners, proving that creativity for good is alive and well. These results are a timely reminder of why brands and agencies must work together to make a change for the better. With the launch of D&AD Impact we envision this category growing and becoming even more integral to the creative industry.”
D&AD president, Andy Sandoz, added, “Day two of results and the first day of the D&AD Festival. We like to set ourselves a challenge! To hear that we’ve already awarded 235 Pencils is hugely exciting, but there are more still to come which makes the wait almost too much to bear. Thankfully we have a line up of some of the world’s best creative talent speaking at the Old Truman Brewery to take my mind off it.”
