200 of the world’s best creative brains have judged 26,000 pieces of work in design and advertising from the past year at D&AD 2016. 749 were awarded Pencils, in 26 categories. First ever Pencils were awarded in the inaugural PR and Media categories.

Top 10 countries by Pencil and top ten agencies by Pencil are in The Stable’s Day 3 judging report:

Australia is 27th in last day of D&AD judging

Full list of winners here: D&AD 2016 All Pencil winners

Grey London topped the agency table with 15 Pencils in total. 8 of these came from one campaign, Volvo Life Paint:

Grey London’s brilliant Volvo ad isn’t

Other notable Pencil winning campaigns from 2016:

Google, evolved and Primer App by Google:

• Google won 8 Pencils from D&AD Judging this year, making it the only in-house creative team in the top ten rankings.
• Campaigns which earned Google its Pencils included Google, evolved, its most recent branding refresh across all its platforms, and Primer App, an app giving mini-marketing lessons to startups

Holograms for Freedom by DDB Spain for No somos delito (We Are Not Crime):

• Winner of 6 Pencils, including the Creativity for Good category
• This campaign was the first ever hologram protest, with thousands of people around the world appearing virtually in Las Cortes Square in Madrid to appeal against the recently approved Citizens’ Security Law, which restricts citizens’ right to protest on the street

Missing Type by Engine Group for NHS Blood and Transplant:

• Winner of 3 Pencils
• In a bid to increase the number of blood donors in the UK, NHS Blood and Transplant teamed up with Engine Group, to imagine a world without the letters A, O and B – the  letters which correspond with common blood types. The campaign involved removing the ‘O’ from the Downing Street sign and led to 30,000 new blood donor registrations over one week

In case, you haven’t noticed, UK, you need As, Bs & Os

Priceless Traps by Geometry Global Colombia for Ministry of Environment and Sustainability:

• Winner of 3 Pencils, contributing to an overall win of 14 Pencils for Colombia this year, which is more than their combined total in all previous years at D&AD
• Lionfish have been described as a ‘menace’ to the Colombian environment, eating crucial species and threatening the livelihood of more than 400,000 people who depend on fishing. In this campaign specially designed traps were created using recycled materials, to control the numbers of lionfish and protect fishing in Colombia

Melanoma Likes Me by GPY&R Brisbane for Melanoma Patients Australia:

• Winner of 5 Pencils, including in the Creativity for Good category
• Over 1,500 Australians die from melanoma every year and it is the most lethal cancer for those aged between 15 and 30. GPY&R and Melanoma Patients Australia created an online persona for Melanoma, which liked, followed and commented on sun-related social media activities of young Australians, aiming to shock them into better sun safety behaviours

It Happens Here by Ogilvy & Mather London for 28 Too Many:

• Winner of 7 Pencils, including the Creativity for Good category
• Designed to raise awareness across the UK about Female Genital Mutiliation (FGM), Ogilvy & Mather London and anti-FGM charity 28 Too Many launched a series of posters showing different flags which had been mutilated and then sewn back together

O&M’s visual metaphor will make you wince

Love Has No Labels by R/GA for Ad Council:

Winning 6 Pencils, the aim of this pro bono campaign by R/GA for the Ad Council was to promote further understanding and acceptance of all communities regardless of race, religion, gender, sexuality, age, ability and more, by encouraging audiences to examine and challenge their own implicit biases

One love: the campaign to let it live.

McWhopper by Y&R Auckland for Burger King:  

• With 8 Pencils, McWhopper is one of the most highly-awarded individual campaigns from D&AD 2016. In the integrated campaign, Burger King called for a ‘burger wars ceasefire’ with longstanding rival McDonald’s, proposing that on Peace Day, the two chains team up to cook and serve the McWhopper, a burger combining ingredients from McDonald’s Big Mac and Burger King’s Whopper

While the Black Pencil jury met in secrecy to determine which, if any, campaigns are to be awarded Black Pencils this year, industry icons like Sir Martin Sorrell, Sir Paul Smith and former creative director of the White House Ashleigh More than 150 industry experts spokeat the three-day event, which also has also included a series of interactive training sessions and parties.

This weekend (April 23 -24), members of the public are being given the opportunity to take a look at all Pencil winning work during the D&AD Exhibition, which is free to attend.