Ogilvy Australia leads the shortlist of the Australian Effies, Australia’s only award program based on proven advertising effectiveness. Of the 87 finalists from 19 agencies, Ogilvy has 14 entries going through to round two of judging. Seven are for KFC, three for Common Ground, three for ING and one for Suncorp.
BMF Australia and Richards Rose each have 9 shortlisted entries. The Monkeys has 8.
M&C Saatchi and CHEP each have 6 finalists. Special has 5. DDB Sydney and Leo Burnett Australia have 4 each.
303 MullenLowe Perth, Dentsu Creative, The Brand Agency and AFFINITY have 3 finalists each.
AJF Partnership, Clemenger BBDO, Simple and Howatson+Company have 2 each.
The Tuesday Club and Type + Pixel have 1 each.
Colin Wilson-Brown, chair of judges, commented, “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Wednesday October 19 at Doltone House, Jones Bay Wharf.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Google and UnLtd.
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