124 entries have made it through the first round of judging in this year’s Australian Effie Awards. 38 agencies and 55 clients are represented in round two of judging.

60 senior marketers, consultants and researchers will now judge the finalists across 25 categories to determine the winners.

Colin Wilson-Brown, chair of judges, stated, “A big thank you to all the first-round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been and with lockdowns on top of this, to welcome so many worthy finalists into round two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances.

“Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Wednesday October 20 at Doltone House, Jones Bay Wharf (subject to restrictions).

The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Google and UnLtd.

View all finalists here: