There will never be another Doritos Crash the Super Bowl contest, which is a bit of a blow for emerging Australian filmmakers. Australia has chalked up several first and records.
This year, Australia a spectacular four Aussie semi-finalists have made the cut for the 10th and final Doritos Crash the Super Bowl competition. That’s more semi-finalists than from any country other than the U.S.
Australian, Armand De Saint-Salvy, has a second shot at top place Last year, he made it to the final stage with his film, Doritos Manchild.
In 2014, Australia’s Tom Noakes’ Finger Cleaner was the first international finalist in Crash the Super Bowl’s history. It racked up more than 4 million views on YouTube.
4,500 ads were submitted this year from 28 countries. Each semi-finalist is now in the running for the ultimate grand prize – having his/her ad aired during the Super Bowl, winning $1 million USD and being given the opportunity to collaborate with top director, Zack Snyder, while working with Warner Bros. Pictures and DC Entertainment.
Australia’s 2016 semi-finalists are:
Peter Carstairs with Ultrasound
Armand De Saint-Salvy with Sharing
Thomas Price with Dorito Moth
Charles Ward with The Fairy
This year the Crash the Super Bowl finals have changed. Three finalists will be chosen and fans will be invited to vote for their favourite of those three advertisements. The commercial that receives the most fan votes will take the grand prize, and the two other finalists will each receive $100,000 USD and an opportunity to consult on an upcoming Doritos project.
