And BWM Dentsu does that with its characteristic flair for music-led adverts. This one would sit comfortably on MTV…

…Isn’t that clever given the brand’s target audience.

The product launch for Australis Rapid Tan, Take our sun with you, gives young women the two things they want – a never-ending tan and to be in with the in-crowd.

Executive creative director, BWM Dentsu, Murray White, noted, “Confident creative, an infectious track and some beautifully candid imagery really convey the freedom and spirit of the reinvigorated Australis brand.”

It’s BWM Dentsu’s first advertising campaign for Australis, and will lead with digital. The agency has been handling the production and management of the brand’s social media and digital strategy since August 2014. The video content shot on the Gold Coast will be supported by social media content with an educational as well as an inspirational bent. The campaign will also feature display, digital OOH, mobile geo-targeted communications and in-store POS.

Beryl Ita, head of brands – cosmetics at Heritage Brands, commented, “We wanted to make an impact with this campaign, to announce the launch of the Australis Rapid Tan range in a fun, exciting way that really tapped into Australia’s summer-loving culture.”

Campaign credits

Creative Agency: BWM Dentsu

Group chief creative officer: Rob Belgiovane

Managing director: Mark Watkin
Executive creative director: Murray White

Creative Director: Tim Gill

Copywriter: Rachel Blacklaws
Art director: Alexandra Walding
Digital experience director: Mikael Perhirin

Planning director – Susannah Stoney

Account director – Alice Curtis
Social media manager – Ellison Bloomfield

Senior on-screen producer – Luisa Peters

Head of creative services – Pat Vitetta

Digital: Vizeum

Head of digital – Davor Vilusic