Who's doing what in the world of commercial creativity.
The ONE Asia Creative Awards has announced Apple’s Glad I Met You as the winner of the Inaugural ONE Asia Chinese New Year Awards, a new recognition applauding the most emotionally resonant and culturally impactful Chinese New Year …
You either loved it or you hated it (winning Australia’s most loved and most hated commercial is a real feat). Either way the “Telstra walk” in Telstra’s Wherever we go campaign last year by Bear …
Hundreds of snack brands are vying for attention. Some use humour. None step into the territory of absurd comedy like this idea by Special: https://vimeo.com/1152405064 The protein snack trend shows no signs of abating. As a dried …
There’s a bank every other minute telling you it looks after you. Newcastle Permanent isn’t joining that noise. Indie creative and media agency, Enigma, has given it a distinctive promise that only a smaller, local …
A brand partnership campaign for football that never shows match play? Unheard of. Interesting. And in this case, captivating and inspiring also. Allianz Australia has used its role as official insurance partner of Football Australia …
Australia can’t stop watching animals on TikTok. The nation’s obsession with #PetTok is a testament to the joy pets bring to our lives. Now these videos are about to serve a bigger purpose. Saatchi & Saatchi …
2025 was not dentsu’s finest year. But Dentsu Creative Australia intends to make 2026 great, with a sharpened focus on creative quality, earned-led thinking, experience innovation, and strategic clarity under its DC26 agenda. Rather than …
Wieden+Kennedy is doing more than parking its clients’ brands in culture. It is cultivating culture. In September 2025, the agency launched its first edition of THE WEEKEND at its Tokyo office. On March 6-7 it …
You don’t expect offbeat humour in real estate advertising. But you do expect it from Gigil. And again, it’s not offbeat for the sake of it, it’s offbeat that delivers the brand’s message into hearts …
In July last year, Samuel Jackson put adidas Original’s back on the map of fashion by updating fashion advertising staples, visual splendour and intrigue, with a cinematic ode to the Superstar sneaker by Johannes Leonard. He’s …
It comes very close to making a statement about the silliness of fashion, but Wieden+Kennedy London walks the tightrope of turning a cat that puts its head inside a shoe into a viral fashion trend, …
In Australia, Philly is cheesecake. And with the Basque cheesecake and Japanese cheesecake still vying for supremacy that's a good thing. It you're older, it's also dips. In America, it’s what you spread on a …