You don’t expect offbeat humour in real estate advertising. But you do expect it from Gigil. And again, it’s not offbeat for the sake of it, it’s offbeat that delivers the brand’s message into hearts while it holds attention – this time in a category that rarely achieves either. Arthaland is a real estate developer. The commercial is for its new project, Una Apartments (in English, First Apartments). The campaign is built on the insight that when it comes to life’s firsts, many end in regret – often due to inexperience, bad luck, or poor timing.
Your first home shouldn’t be one of them.
The film, Not for Sale, follows a man who walks into a thrift store to discover that nothing is actually for sale. The items he sees there are revealed to be the owner’s old regrets – painful memories he’s been holding onto, unable to let go. To help him move forward, the man takes him on a bizarre Willy Wonka-style tour of Una Apartments.
Credits
Agency: GIGIL
Creative Partners: Badong Abesamis & Herbert Hernandez
Head of Art: Ronchris Cosme
Associate Creative Director: Jillian Librodo
Copywriter: Joaquin Acosta
Junior Copywriter: Angel Lyka Agustin
Intern Copywriter: Josiah Jagurin
Senior Art Director: Seph Asentista
Junior Art Director: Mil Lanes
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Managing Partner: Jake Yrastorza
Group Account Director & Partner: Bev Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Sean Cu
Account Manager: Shem Cadapan
Media: Naks!
Client: Arthaland Una Apartments
Executive Vice President: Oliver L. Chan
Marketing Unit Head: Cyrene Pamela S. Go
Marketing Associate Manager: Klarisa Mari E. Villavieja
Marketing Associate: Louise Marie D. Closa
Production: Arcade Film Factory
Producers: Sasa Abella & Denise Elizon
Director: Marius Talampas
Executive Producer: Pola Collado
Line Producer: Mara Bernaldo
Production Manager: Kristine Aguilar
DOP: Zach Sycip
Offline Editor: Alvin Chan
Grading: Barebones
Online Editor: Neil Mendoza
Sound: Hit Productions
Arranger : Arnold Buena
Audio Engineer: Vener Ariston
