Who's doing what in the world of commercial creativity.
Here is another demonstration of how human creativity can work with technology to make life better in surprising ways. Bruketa&Žinić&Grey and Hrvatski Telekom (HT), a member of the Deutsche Telekom Group, have transformed out-of-home media …
Brands have been telling audiences how energy works in their lives. Now BBDO Nordics and E.ON have given energy the microphone. The campaign lets energy itself become the storyteller. I Am Energy turns an invisible …
AKQA and Ovum have formed a strategic partnership to use AI to help women manage their health, combining Ovum’s intelligent health platform with AKQA’s creativity and innovation.Founded by Dr Ariella Heffernan-Marks, a former medical doctor …
Planning your next holiday beats watching ads. So, to let people get back to the fun parts of travel, Southern Cross Travel Insurance (SCTI) has introduced a YouTube ad that “skips” for you. The idea, from …
Uber Eats’ You Can get Almost, Almost Anything is funny in radio ads and billboards. And Special Australia had a wonderful run in 2023, making Uber Eats wishes literal in a profusion of little video …
Last Christmas, it was Coca-Cola’s AI commercial that enraged audiences. This year it’s McDonald’s. McDonald’s has pulled its commercial, It’s the Most Terrible Time of the Year, in response to backlash - perhaps also a reminder …
If we were starting again, creating a new world on Mars who would you want to take? This proposition by Ogilvy Spain, designed to make its audience thing about what makes the world a better …
Every year, Black Friday and Cyber Monday cause a frenzy of sale interest. Zulu Alpha Kilo and Canadian Addiction Treatment Centres have built into that attention, launching a different kind of sale - a savings …
A couple of weeks ago, Nike opened a pop-up soup kitchen on Ersha Island in Guangzhou, feeding those who completed its popular 3km fun run. Now adidas TERREX has launched the TERREX Teahouse, located deep within …
Saatchi & Saatchi has made three hires and promotions within CCO, Franki Goodwin’s, senior creative leadership team. Caroline Paris, previously group creative director, has been promoted to the new role of head of creative. As part …
Supermarket chain, Tienda Inglesa’s Christmas film by Uruguay production company, Olga Lee, and Publicis Impetu is different. Yes, the short film, Invisible, a classic feel good story of a “bad seed” learning about goodness. This …
Snickers has been promoting creative thinking for decades, with variants of You’re Not You When You’re Hungry that delight. With dozens of adverts produced worldwide, dreaming up a new one is a challenge. T&P Australia …