Anytime Fitness has shifted the prize of working out in its new masterbrand campaign by new agency, Akcelo. In Find Your Fitphoria it’s the euphoria of reaching a goal and the hero commercial uses the …
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Blog Archives
BBH USA: How to know if they’re worth dating
July 31, 2025
Ludicrous?…also unforgettable and brilliantly targeted to appeal to its millennial and Gen Z audiences. BBH USA's first work since winning the New York Blood Center Enterprises (NYBCe) account plays with young people’s dating experiences in …
Sara Radovanovich and Sally Fung have joined Canada's Broken Heart Love Affair (BHLA) as creative directors. The pair will start August 11 and bring with them a track record of awarded work and innovative thinking for …
BBDO India elevates Shruthi Subramaniam to ECD – Mumbai
July 31, 2025
BBDO India has promoted Shruthi Subramaniam to executive creative director – Mumbai, underlining the powerful combination of creative excellence and strategic acumen she has brought to the agency. At BBDO India, Subramaniam has been the creative …
Caviar creates a directing duo with Emmy-nominated Ramy Youssef & Cannes Grand Prix winning Amir Farhang
July 31, 2025
Caviar’s new commercial directing partnership is interesting – an Emmy-nominated creator and actor and a Cannes Grand Prix winning director. The collaboration between Ramy Youssef and Amir Farhang was born organically through recent commercial projects featuring LeBron …
Worth Your While & People Like Us: A £3.2bn receipt aims to close the ethnicity pay gap
July 30, 2025
There has been a lot of noise about the gender pay gap but there is another pay gap in the UK that has been largely invisible until now. A report on Living Standards by the …
Rob Morrison: The best copy test? TLDR
July 30, 2025
Say what you like about Millennials, they do have a way with acronyms. BTW. OMG. IMHO. BRB. LOL. They’re all now well understood by every generation. All part of the lexicon. Why? Because, when posting, …
One of the stupidest new spectator sports is grafittiing cocks and balls onto the men’s Tour de France race route. Organisers have even had to recruit a team try to paint over the markings before …
Special adds Zoë Hawkins and Russel Fox as GCDs
July 30, 2025
Special has expanded its creative leadership in Melbourne appointing creative talents, Zoë Hawkins and Russel Fox, as group creative directors. They will work across the full spectrum of Special clients, help to develop and mentor …
Re wins BaptistCare
July 30, 2025
Re, part of M+C Saatchi Consulting, has been selected by BaptistCare to develop and roll out its new national brand. This follows the March 2025 unification of BaptistCare (NSW, ACT, WA), Baptcare (VIC, TAS, SA), …
Spotify gives its audiobooks a music listening vibe
July 30, 2025
Audiobooks have transformed reading and reopened a world of novels, fiction and non-fiction. Once an occasional freedom for parents from reading storybooks to children, now they’re an anytime freedom for all whatever else they’re doing …
Today The Brave: True North surprises Aussies with a coast they don’t know & cruises they didn’t expect
July 30, 2025
Most Aussies would say they love our coastline. They’ve driven it, holidayed along it, and they flock to the beaches every time the warm weather kicks in. But there is so much more to the …