In the new edition of the Gerety Talks, Gerety speaks with the winners of the Young Lotus Workshop from ADFEST 2025. Young Lotus is one of the industry’s longest running mentoring programs, providing the next generation …
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Blog Archives
All over deodorant is a whole new category enthusing brands with profit-making dreams. Unilever’s Rexona (Degree in the US) has given Thinkerbell the job of introducing the concept – and Rexona Whole Body Deodorant - …
Rethink and IKEA have captured the most unfiltered product reviews possible. Reviews from people who were asleep. The partners filmed sleepers over two nights in the in the IKEA North York showroom in Toronto, surrounded by …
The Brisbane Advertising and Design Club (BADC) has extended the final entry deadline for the 2025 BADC Awards to Wednesday, August 7, giving agencies, studios, and creatives extra time to submit their work across film, …
DirecTV has bulked up its features and flexibility. That could have been a series of boring product commercials. But boring commercials are not DirecTV’s M.O. Instead the US campaign, DIRECTV Like You’ve Never Seen It, …
Poem & Sonos: Hear it, feel it…football
July 29, 2025
Sonos has found a new playing field – football. In a clever partnership that links Sonos sound with the football game invented in and for Australia, the brand has teamed up with with AFL club …
McDonald’s has an advertising history of emotive family stories. Those stories were made up. Now, they have entered the AI age and real families get to own them. TBWA\NEBOKO and TBWA\Helsinki NEXT have dreamed up …
It’s rare to get two rival brands launching their campaign on the same day. It’s a rare opportunity to unfairly compare them. VML gives Gen Z the means to change the world VML has created the campaign …
Sukle: Individuals feel climate change powerless. Denver gave them the power to “do something”
July 28, 2025
What’s stopping people from protecting the planet? A feeling of powerlessness is one of the strong deterrents. Messages that focus on the direness of the problem. Not knowing what they can do. Denver creative agency, Sukle, …
Tribal Aotearoa and Samsung have hit on a really interesting strategy to target Gen Z. Young people (all young people ever) make a religion of their individuality. But being up with “what’s hot” matters. What’s …
The Secret Little Agency: A duck & a mermaid show what Enterprise Singapore can do for business ideas
July 26, 2025
Government advertising can be horribly wrong. The Secret Little Agency (TSLA) has got its government advertising so right. The campaign, for Enterprise Singapore, the government agency championing enterprise development, is hilariously bizarre and hugely entertaining. The …
How many people look back at the toilet bowl after they’ve done a poo? In the UK, that’s just 1 in 4, even though it’s free way to check your health and most importantly early …