Well, well – it’s another hydration drink. But this one has surprising advantages. Firstly, Más by Messi is Lionel Messi’s hydration drink. Secondly, the launch campaign whose hero commercial – yes, it does show people …
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Blog Archives
BBH USA appoints Tasha Cronin as head of production
July 26, 2025
BBH USA leaves her role as head of production at Johannes Leonardo to join BBH USA. She will work in New York and report to BBH USA chief creative officer, Erica Roberts. Cronin’s blend of rigour, …
Toronto indie, Diamond, lures Broken Heart Love Affair’s CCOs, Jaimes Zentil & Craig McIntosh
July 26, 2025
Diamond has rebuilt its creative leadership team with the arrival of Broken Heart Love Affair former CCOs, Jaimes Zentil & Craig McIntosh, as co-CCOs. Zentil and McIntosh are recognised as one of the most awarded …
BETC: Heetch restores basketball in Île-de-France
July 26, 2025
Why is ride-hailing app, Heetch, repairing basketball hoops in France? Because its M.O. is being helpful and it’s always on the ground to do that. Across many neighbourhoods in Île-de-France, basketball courts are there – …
WeTV’s series, Knock Out, is not your usual romance. It’s a gay love series about a young man, Keen, and a renowned boxer, Thun (aka The Cannon Who Conquer Tigers), set in the gritty, corrupt …
MAD STARS juror, Mateusz Mroszczak, CCO VML Singapore: What great campaigns & great creative careers are made of (ep #2)
July 25, 2025
MAD STARS preliminary judging is over and the finalists have been announced. Mateusz Mroszczak, chief creative officer at VML Singapore, was one of the judges. View the finalists here. A third generation adman, Mroszczak joined VML with …
MAD STARS juror, Manuel Hoffman, CD McCann Colombia: What great campaigns & great creative careers are made of (ep #1)
July 25, 2025
MAD STARS preliminary judging is over and the finalists have been announced. Manuel Hoffmann, regional creative director on General Motors at South America Pacific HUB, McCann Colombia, was one of the judges. View the finalists here. Hoffman …
Nissan by Dark Horses give a new meaning to the term, Garage Radio. There’s is a fully electric radio station powered by the 2025 Nissan LEAF, and streaming live from the paddock at this weekend’s …
NYF Health Awards opens for entries with Allison Ceraso & Kathleen Nanda as executive jury chairs
July 25, 2025
The 2025New York Festivals Health Awards, applauding excellence in Healthcare, Wellness and Pharmaceutical advertising, is now open for entries. Two industry trailblazers will lead the Executive Jury panels. Allison Ceraso, CCO at Digitas Health, will chair the …
In South Africa in June, a mysterious, apparently home-grown digital assistant called KAIIA began to ignite conversations among tech influencers and the media. Its understanding of South Africa’s cultural nuances was sharp and it was …
In case you didn’t get the message that Spanish bakery, Bimbo, has launched a loaf with bigger slices for hungrier families, Ogilvy Madrid has created a campaign that makes it unignorable. It’s packed with humour, …
BETC Fullsix & GEO magazine: If we forget lost animals, we forget our role in their extinction
July 25, 2025
In only 50 years, due to human activity wild vertebrates have declined by over 73%. The process of extinction is accelerating. If we forget them, we forget our role in their extinction. So GEO magazine …