BBH USA leaves her role as head of production at Johannes Leonardo to join BBH USA. She will work in New York and report to BBH USA chief creative officer, Erica Roberts.
Cronin’s blend of rigour, innovation, and cultural fluency reinforces the agency’s commitment to world-class craft bold creativity. Her career spans film, entertainment, and advertising, beginning in the independent film world at Samuel Goldwyn Films and contributing to a slate of Academy Award-winning projects before moving into the advertising industry.
Over the next decade, she built a reputation for producing genre-bending, award-winning work at agencies including Google Creative Lab, Droga5, Mojo Supermarket, and most recently, Johannes Leonardo. Her portfolio includes everything from Overwatch’s Colossal Collectibles and adidas’ Hey Jude, to HBO’s For the Throne, Pizza Hut’s Pie Tops, and the interactive, award-winning Dojacode for Doja Cat and Girls Who Code and Oscar Mayer’s Wienie 500.
Cronin has led integrated campaigns that earned recognition at Cannes Lions, the Clios, Effies, and the One Show. She’s also known for building and mentoring high-performing teams, championing inclusive production practices, and redefining what’s possible across formats, from Lance Accord–directed Super Bowl spots to sneaker tech that literally orders pizza.
“Tasha’s the full package when it comes to modern production, equal parts big thinker and agile maker,” stated Erica Roberts.
Cronin added, “I was drawn to BBH USA by the chance to be part of the current creative momentum. I’ve spent my career championing bold ideas and finding smart, resourceful ways to bring them to life. At BBH, the ambition is palpable—and I’m here to help take even bigger leaps, fostering a production culture where craft, collaboration, and risk-taking come together to create lasting impact.”The appointment follows a string of new business wins, including Arby’s, Bacardi Rum, Patron, Grey Goose, RC Cola, and Goodyear, as well as the expansion of a leadership team focused on elevating the agency’s creative edge.
