Who's doing what in the world of commercial creativity.
Buzzman’s creativity shines in its campaign for French auto servicing company, Motrio. In a sector dominated by promotions and discounts housed in retail-style advertising, Buzzman injects an epic Western. A …
So Coca-Cola has a record label, Real Thing Records (rtr), launched with Universal Music Group (UMG) on June 11. “With a genre-agnostic approach and a mission to amplify bold, authentic …
Pernod Ricard liqueur brand, Ruavieja, has a new positioning, A Flavor to Stay. Ogilvy has given that oomph with a humorous cliffhanger, a series of “drink porn” enticements… …and a brilliant …
WARC has released Creative Impact Unpacked, a report highlighting the key themes from Creative Impact, one of five content streams at Cannes Lions 2025. Creative Impact, now in its third year, is the home …
Is Publicis Conseil’s new work for Orange, as partner of the French women's national football team, an executional campaign. Yes, it’s a history campaign that’s distinctively crafted. But it also …
British commercial radio station, Radio X, is invested in Oasis, and both sides are clearly hoping that draws fans. Following the announcement of the band’s comeback, Radio X launched Radio X Oasis, a …
Australia’s tightening advertising restrictions are a buzzkill for sexual wellness brands but so Lovehoney’s new agency, Leith, is helping the brand to keep its ads running. With regulators banning even …
Agency, Try, and Bacon director, Jakob Marky, have given IKEA what every brand wants – empathy delivered in a way that feels like a personal hug of understanding. Each film in …
American Haiku, The US independent agency that bills itself as "a new kind of creative agency from Brooklyn, New York", has created a website that truly fits its “agency of …
Jnr., the Trans-Tasman agency launched by John Marshall and Ryan O’Connell eighteen months ago, has lured Jenny Mak from her role as creative partner at DDB Sydney. She becomes ECD …
The One Club for Creativity has added to top creative leaders to its International Board of Directors. Starting three-year terms in the role are Ali Rez, CCO at Impact BBDO Group …
Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field. …