Who's doing what in the world of commercial creativity.
Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field. …
Why simply go from the same old drudgery of A to B, when you can get to the fun and mystery of C? That goes for work days, weekend days and …
June 26 is Support Don’t Punish day, the international day that promotes drug policies based on health and human rights. Orès France and Fédération Addiction are drawing France’s attention to …
Susan Credle, who helped create one of the most enduring advertising platforms of the past three decades with M&M’s, discusses the power of creative culture, the art of character development, …
In Thailand, local coffee is being overwhelmed by global coffee chains. Thai brand, Punthai Coffee, is fighting back with an unexpected solution idea by Wolf BKK – another local coffee. WOLF …
AWARD is rallying the sharpest minds in the creative industry for three days of bold ideas, unfiltered opinions and world-class creative thinking in August. Advertising Council Australia’s This Way Up runs …
The answer to obesity has always been easy in the eyes of the non-obese – “eat less”. Digital health provider, Numan, has stepped in to embed the idea that there’s …
Birthday’s third campaign for Hinge brings stories of love, the chaotic, wonderful moments when people can be themselves – when Hinge dating becomes relationship. It’s the moment when the dating …
In fast food advertising, it’s never “just another menu item promo”. It’s war games. The fast-food brands are fierce rivals and advertising creativity is the winner KFC France’s world tour of …
Havaianas has named GUT its global agency of record following a competitive pitch process run by SCOPEN with Alpargatas team that included agencies from across Europe and the US. The new …
Superfans of the global hit Max Original series And Just Like That… are in for a sweet (or savoury) treat. Hot Fellas Bakery, the fictional bakery from the series, owned …
In Thailand, financial advertising can’t encourage borrowing. Can’t use the word, loan. What’s a bank to do? Despite Thai banks supporting the continuation of a loan brake to lower bad …