Apple China taps into the student psyche with a campaign for the millions of Chinese students transitioning from high school to college after the Gaokao exams. The campaign makes Mac the …
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Blog Archives
Richard Brim, former CCO of adam&eveDDB has teamed up with former adam&eveDDB CSO, Martin Beverley, and former McCann London CEO, Polly McMorrow to launch Ace of Hearts, backed by Germany’s …
Atlantic New York: Can you top the Cannes Lions Losers’ Dinner as a business-building idea?
June 12, 2025
Thousands of brand people are on their way to Cannes with hopes of winning a Lion. Most will be disappointed. They will also miss out on the annual winners’ dinner. …
Tourism New Zealand and TBWA\New Zealand return to classic tourism advertising, letting the attractions of New Zealand do the ‘selling’ unmixed with any other advertising lures. The new global brand campaign, …
If there was ever any doubt about iPhone’s cool cred, this campaign by TBWA|Media Arts Lab Seoul intends to dispel it. The music video for K-pop sensation, aespa’s, new track, …
Content Hustlers grows into HSLR Creative Productions
June 12, 2025
Content Hustlers is ten years old. That’s adulthood in content production years. So founder and creative director, David Vale has led a full re-brand. Now HSLR Creative Productions, the creative …
Effie & Lions launch the Effie LIONS Foundation & a student program to shape the industry’s future
June 12, 2025
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative, effective, and open to everyone, has officially launched today. The launch follows Effie joining forces …
It’s mysterious and rather epic. Wieden + Kennedy’s first campaign for McDonald’s is a treasure trove of content, beginning with mysterious OOH to keep Macca’s customers guessing on what’s to …
Black T-Shirts: The best bits according to Brent & Adam
June 11, 2025
So what have Brent and Adam learned over five series of Black T-Shirts? In this special episode of Black T-Shirts, Brent and Adam tried to find out. The episode, recorded in …
BETC Étoile Rouge has given French sports and racing car brand, Alpine, a majestic 70th anniversary film – a daring visual treatment, combining filmed sequences with vintage models and animated …
Which large language models (LLMs) are most useful for creative inspiration, ideation, variation, and problem-solving across the advertising process? Springboards, an AI platform accelerating creativity in advertising has launched an initiative …
Stink: Reebok & Manors beat the crap out of the lack of adventure, laziness & efficiency in golf
June 11, 2025
Reebok’s classic slogan, No thanks, I’ll walk, becomes the starting point for a global campaign for Reebok’s co-branded with golf brand, Manors. The campaign, produced by Stink Studios, defies the …