Liquid Death has squeezed itself into “the hotter the better” trend for spicy foods with a drink called Deathberry, flavoured with strawberry and ghost pepper. To make sure its heat …
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Blog Archives
Twix gets a ban for “encouraging dangerous driving”
June 14, 2025
Twix’ Two Is More Than One campaign by adam&eveDDB got off to a good start. With good reason. It underlines the essence of the chocolate bar, everyone wants more and …
NYF Advertising Awards: Dentsu Digital wins Best of Show. Klick Health wins Agency OTY
June 13, 2025
Executive jury president, Javier Campopiano, has led the 2025 executive jury to award the 2025 winners - Best of Show Award, eight Grand Awards, 57 Gold Tower Awards, 68 Silver …
TBWA\New Zealand and Eleven PR have claimed top honours at the PR Awards Asia-Pacific 2025 in Hong Kong, winning the Grand Prix, three Gold, three Silver and one Bronze awards …
TBWA disrupts the chaos of Cannes with ice-cream
June 13, 2025
TBWA’s by-line, The Disruption Company, is a statement against bland advertising that the agency is keen to promote. Where better than to do that than at Cannes Lions? How better to …
Special has borrowed from Botticelli’s masterpiece, The Birth of Venus, to make its When you know, you know brand platform for Mutti even wittier than the launch for tinned tomatoes. The …
Pepsi parodies Share a Coke
June 13, 2025
Upstaging the competitor has been a game that Pepsi and coke have played for a long time. But Share a Coke was a masterpiece by Ogilvy that Pepsi couldn’t beat. …
Rethink New York: The Smartless podcast guys launch a telco with irresistible honesty (& humour)
June 13, 2025
Rethink New York has partnered with SmartLess Mobile to launch a new mobile brand in the US, debuting June 10. The creators of the wildly popular SmartLess podcast – Jason Bateman, Sean Hayes, and …
There’s a defining moment in every man’s life - becoming a father. You have no idea what it’s like, what to expect, or how to be the best version of …
BETC’s creativity has given Decathlon a new perspective on price advertising. The campaign wraps Decathlon around a collection of motivating powers of sport first, creating a bond with the brand. …
For professional chefs and Thai home cooks, making broth begins with a trusted ritual. It begins with chicken carcasses at the market, believing that true flavour comes from bones simmered …
..."And it won’t be in the Palais.” Publicis intends to show how it can achieve over 127 million impressions (equivalent to the Super Bowl) for an unknown lion with the power …