Finnish people are metalheads. It’s embedded in their culture. TBWA\Helsinki and Finland’s largest supermarket chain, K-Citymarket, have now embedded heavy metal in make-up tutorials. Yes, make-up tutorials served as heavy …
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In a crowd of sports brand campaigns for running shoes, sports gear and clothes comes one that doesn’t feature any. It follows Tim Tollefson, professional ultrarunner and former US national …
Havas/Providence & POP: Babybel finds its cool
May 8, 2025
In Australia, Babybel is the on-the-go go-to for littlies. Havas/Providence and production company, Prose on Pixels, have given it grown-up appeal, ironically by tapping into child-like joy. The Fun Kind of …
Returning to employment from maternity leave remains a major challenge for too many women. In Brazil, 40% of women leave the workforce after becoming mothers, and this number remains consistent …
Energy drink, Sting, owns its market in Pakistan. It has a 92% share. But the brand isn’t sitting on its laurels. It wants to tackle the challenge that could unlock …
The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos …
Audi has created a re-edition of Alice in Wonderland that hides sensory tests to evaluate and improve driving abilities. The idea by Ogilvy Barcelona transforms the classic novel into an …
Howatson+Company retains UNSW
May 8, 2025
Howatson+Company will continue its partnership with UNSW Sydney, after a competitive procurement process. The agency will continue to work with UNSW Sydney across media, creative and production having first been …
Mother’s Day is tough for women struggling to conceive. This Mother’s Day, AlmapBBDO and Brazilian cosmetics company, O Boticário, are celebrating the resilience of these women. Women who are desperate …
DAVID Sao Paulo: How much do mums love Heinz?
May 8, 2025
How much do mums love Heinz? How much cred can a Mother’s Day campaign achieve for a brand? This Mother’s Day DAVID São Paulo found out the answers to both …
Lacoste continues to straddle fashion and sport, and its agency, BETC Paris, continues to play with that marriage in a new campaign featuring the brand’s sport ambassadors and Lacoste items …
The International ANDY Awards has announced this year’s winners. Work on an International scale dominated the competition with the majority of winners exceeding North American agency work for the first …