Don't Call it Love, YSL Beauty’s latest commercial released to coincide with International Women’s Day, is a captivating and sensual love story, set in an elegant Parisian enclave and underscored …
Don't Call it Love, YSL Beauty’s latest commercial released to coincide with International Women’s Day, is a captivating and sensual love story, set in an elegant Parisian enclave and underscored …
Specsavers has found another Should’ve gone to Specsavers opportunity to seize. This time in New Zealand – and it’s an unplanned tribute to the first ever ad in the 23 …
Creatives can be passionate. Often that passion goes is used to create passion in audience for brands. Sometimes creatives’ passion even mirrors that brand’s actual passion. Every now and then …
Oatly’s fun way of promoting its products has turned its sights to its rebranded oat milk creamers. Oatly Creamers Present Fancy Parking Lot Coffee transformed an everyday shopping mall parking …
Women’s Aid, the UK’s leading charity working to end domestic abuse, has produced a story you’d never want to read to your children. But it’s a story that’s not fiction …
What if those fake mobile game ads cluttering your social feed were actually real—and playable? KFC & TBWA\RAAD have answered that question. Original Fake Games transforms all those misleading “fake game ads” …
Bloomberg Media’s Context Changes Everything campaign by Wieden + Kennedy New York has already brought success to the aim of increasing subscriptions. Bloomberg Media has added 110,000 active subscribers since the …
If gambling ads can seduce young people into the world of gambling, then impersonations of gambling may help them find a way out. This was the thinking by dentsu Creative …
Cobblers’ children never have shoes on. Plumbers’ pipes are always leaky. And advertising creatives should know how to fix a positioning problem. But we don’t. Indulge me for a moment. I …
The annual Young Lotus workshop will shape the industry’s stars of the future again at ADFEST in Pattaya, Thailand, this year hosted by dentsu under the theme, THE COLLISION OF CREATIVITY, …
It’s so easy to click a sad emoji on a social post about another mass shooting. It’s so easy for people with power (and people without) to send thoughts and …
“I’ll get an Uber.” Annoyingly for Heetch, Uber dominates ride sharing. Heetch is number 2 and it offers the same cars, same speed—just 23% cheaper on average. French creative agency, …
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