My gosh, the world needs more campaigns that take on religious hate like this. Not with censure or blame but with “heart”. Aramex, the leading global provider of logistics and …
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The General Store has appointed Sharon Edmondston as its new executive creative director. Edmondston replaces chief creative officer, Marcus Tesoriero, who has left The General Store after nearly two and a …
Sport was never meant to incite hate. Fans have done that all by themselves. And now it’s endemic - often violent, sometimes lethal. TV 2 Creative and Bacon director, Martin Werner, …
TBWA\Neboko: McDonald’s Netherlands gives fans the reins to create their own ad campaigns
March 7, 2025
McDonald’s Netherlands is giving fans the chance to create their ultimate McDonald’s order as well as a personalised mini-campaign to go with it, rallying support to make their order the …
Cossette & BRP: The Can-Am becomes the freedom machine
March 7, 2025
The petrol smell of motorbikes is becoming out of date. BRP has seized the moment to stake its claim at the forefront of electric bikes with a new Can-Am line-up …
The Ad Council with lead partner, Huntsman Mental Health Institute, have built The Love, Your Mind World in Roblox to help teens with their mental health. The Love, Your Mind World …
Feminism is still a word that provokes antagonism in some people. Ogilvy Madrid is helping the Ministry of Equality of Spain to redefine feminism for this era and highlight its …
The answer to what will happen to the advertising agency portion of Maximum Effort when connected TV advertising platform, MNTN, sells it is now clear. Ryan Reynolds and George Dewey …
Black dogs are unpopular. They stay four times longer in shelters on average because of their colour. A disastrous situation also known as the “Black Dog Syndrome”. This phenomenon is …
Getting men’s attention is always an advertising challenge. But combining absurd humour with a problem that has been bugging them for a very long time – and a mermaid – …
LOLA MullenLowe’s new commercial for Axe (Lynx) is veeery slow. And veeery awkward. It has to be. The hilarious scene of a man edging across a leather couch, punctuated by …
People flock around adults who have recovered from cancer, congratulating their achievement. In BBH Singapore’s campaign forIncome Insurance Limited's Complete Life Secure, what comes out from obscurity is the achievements …