Car ads are frequent visitors to comercial breaks. That makes achieving recall for any of them a challenge. But what if a real car ad was woven into a TV …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Chemistry & TestTube Productions call on the power of sisterhood to create women’s advancement
March 6, 2025
It’s critically important that women help women, because no woman can achieve advancement for women – achieve equal opportunity, equal respect, equal pay, equal safety – alone. Every major societal …
How music, Netflix & genuine leadership are the understated heroes of advertising’s future
March 5, 2025
There are topics such as AI, the powers of creativity and storytelling, and the accelerated pace of life that commandeer the advertising industry’s conversations. There are also topics that don’t …
Taboo & TRUCE: Rhys Delios Callanan & Olivia Hartanto win this year’s TAC Split Second Competition
March 5, 2025
For the sixth year running, the TAC Split Second Competition inspired a horde of aspiring filmmakers and content creators aged between 18-30 to submit ideas for a short film, focusing …
Forsman & Bodenfors & Beyond Equality: What men see vs what women see needs to be equal too
March 5, 2025
“It was just a bit of fun.” Men don’t always see things the way women do and when that comes to women’s safety, it’s a problem. A national poll in …
International Women’s Day is meant to be a day to celebrate women. But every year, big cashed-up corporations around the world ask women to speak for free at International Women’s …
The Core Agency & ConfidenceClub: Incontinence? It’s AOK
March 5, 2025
Incontinence is expected in toddlers coming to grips with life minus a secure nappy. It is, however, a thump in confidence for little ones, especially when it happens outside the …
ATime&Place: A child TV host & an unexpected question. UniSuper makes you rethink retirement
March 4, 2025
What do you want to be when you grow up? It’s usual to ask this of children. UniSuper’s campaign puts the question to adults. Making an already delightful twist even …
DDB Aotearoa: McDonald’s makes it all about belonging
March 4, 2025
A brand with tribes is a desirable brand. People crave to belong. Identifying with a brand used to be a top focus in advertising. It’s why we wore a certain …
The Aussie-est tale ever told (OK, alongside The Monkeys' famed This is Footy Country for Telstra by Exit's Mark Molloy) is actually a Kia Tasman Ute commercial. Innocean Australia has …
Kalpesh Patankar joins VML as Group CCO, India
March 4, 2025
VML has appointed Kalpesh Patankar, or Kal, as the industry knows him, as group chief creative officer, India. Patankar joins from Leo Burnett Dubai, where he was chief creative officer. Patankar …
Fuller adds three senior women to its ranks
March 4, 2025
It’s so rare to find a senior appointment announcement that features only women. This announcement stands out. Independent brand creative agency, Fuller, has made three high-impact appointments across creative leadership …