Rollr is unashamedly upmarket. It’s also a deodorant - but it competes with luxury fragrances. That makes it a new idea for people’s brains (and desires) to absorb. Mother Design …
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Who's doing what in the world of commercial creativity.
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Blog Archives
SBS offers AU$500k in advertising inventory for the best TVC normalising sustainability
March 4, 2025
Agencies and brands deserve to be proud of their sustainability efforts. SBS is offering them the chance to add AU$500,000 in advertising inventory to their sense of accomplishment. The media channel …
R/GA and IPG part. The agency becomes an indie
March 4, 2025
Creative innovation agency R/GA has returned to independence as a privately owned company after 23 years as part of IPG, following a new partnership between R/GA’s global management and private …
What makes some of the creative leaders of our time industry legends? What or who inspired them to pursue the career they did? What inspires them today? And how do they inspire …
Commbank has launched Travel Booking, available via the CommBank app, and what better way to do that than with a “trip” to Times Square? Last weekend M&C Saatchi Group Australia …
Weetabix brand, Alpen, is positioning itself as “the grown-up thing to do”, in the first work by Mother. Retired cereal mascot, Ralph, stands in for the brand’s target audience, as …
10 Feet Tall & Happy Happy Soy Boy: Happy, happy soy beans meet a gruesome, gruesome end
March 3, 2025
Australia hasn’t taken an ad song into popular culture since Dumb Ways to Die in 2012, but that might be about to change. The same mix of absurd black humour, …
Simon Lee joins Enigma as CCO & Partner
March 3, 2025
Enigma has appointed prominent indie creative leader, Simon Lee, to the newly created role of chief creative officer & partner, following a six-month executive search process. Lee takes the creative …
Nils Leonard to lead 2025 AWARD Awards as jury president
March 3, 2025
The Australasian Writers and Art Directors (AWARD) has selected Nils Leonard, acclaimed co-founder of Uncommon Creative Studio, to lead this year’s AWARD Awards as jury president. Leonard has spent over 25 …
Ogilvy North America has given skincare advertising a welcome shift into territory it probably never thought would embrace it. And my, how it does. Comedian, Ilana Glazer, gives a funny, relatable …
In cricket, the appeal can win a match – or a series. Howatson+Company, UNICEF Australia and Cricket Australia have turned the appeal at this year’s Women’s Ashes Test into something …
TBWA\Media Arts Lab & Apple Shot on iPhone pay homage to Carnival & Brazil’s Oscars anticipation
March 3, 2025
Apple has seized a historic moment in culture. The 2025 Academy Awards coincide with Brazil's most significant holiday, Carnival, and the Brazilian political biographical drama, Ainda Estou Aqui (I'm Still …