Commbank has launched Travel Booking, available via the CommBank app, and what better way to do that than with a “trip” to Times Square? Last weekend M&C Saatchi Group Australia installed a walk-through billboard in Flinder’s Street in Melbourne’s CBD.
Melburnians who walked through the larger-than-life billboard found themselves in a piece of New York. At the heart of the experience was Johnny G of John’s Famous Hot Dogs, Times Square’s legendary street food vendor, in Australia for the first time who served 2,000+ NYC-style hot dogs forfree.
Johnny has been a beloved fixture in Times Square for over 46 years, earning the admiration of the US media, street food lovers, locals and tourists alike, not through a flashy social media presence, but by serving up unforgettable hot dogs with his signature charm.
Daniel Borghesi, creative director at M&C Saatchi, explained, “When CommBank asked us to help showcase the new Travel Booking service available via the app, the obvious answer was to bring NY’s greatest hot dog vendor to Australia to serve hot dogs from inside a billboard. But it’s about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever – to all Aussies with a travel bug.”
Around the activation is a full campaign that covers social, influencer, PR, OOH and digital media running nationally.
The Commbank platform simplifies travel planning for Australians, offering access to thousands of airlines and hotels around the globe and provides seamless booking options along with exclusive features like Price Prediction tool and, for a limited time, 10% back in travel credits on all flight and hotel bookings.
CommBank executive general manager consumer finance, Marcos Meneguzzi, stated, “CommBank iQ’s latest Cost of Living Insights Report revealed Australians are spending 22% more on online travel.2 Travel Booking via the CommBank app helps make planning a trip easier with access to thousands of flights and hotels across the globe and the ability to pay using CommBank Awards points.”
Credits:
Client: CommBank
Creative Agency: M&C Saatchi Group Australia
PR, Activation & Influencer: M&C Saatchi Sports & Entertainment Australia
Production: Lenzo
Content: Monster & Bear
