It’s critically important that women help women, because no woman can achieve advancement for women – achieve equal opportunity, equal respect, equal pay, equal safety – alone. Every major societal change needs a “hood”. This one needs sisterhood.

US independent agency, Chemistry and TestTube Productions, have recognised the importance of sisterhood. And they have launched a campaign with the Sister Accord Foundation, running across Women’s History Month and through International Women’s Day on March 8, make it a tangible asset.

The campaign launched with a video, narrated by TestTube president, Renee Williams Royal, that encourages women to come together to achieve transformation.

The video will play on 13-metre screens across key US cities such as Atlanta, Chicago, Los Angeles, and New York. With support from Screenvision Media, the campaign amplifies The Sister Accord’s mission to inspire one billion women and girls globally.

The Sister Accord Foundation is 501c3 organisation whose mission is to transform the way girls and women treat, support, and interact with each other, to create a game-changing pro bono campaign celebrating the power of Sisterhood.