Feminism is still a word that provokes antagonism in some people. Ogilvy Madrid is helping the Ministry of Equality of Spain to redefine feminism for this era and highlight its strength as a collective with three films in which, different groups of women stand up to inequality and shout various proclamations demanding real and effective equality.
The campaign, Our Voice, launches for International Women’s Day, March 8, and aims to bring to the fore the fundamental contributions of the feminist movement to democracy and to the improvement of the lives of women and all of society.
The central objective of the campaign is to awaken a feeling of belonging in a collective that is changing things through a message of unity and group strength.
“Feminism is a transformative force that has built, and continues to build, a more just society. ‘Our Voice’ reflects the unity and collective strength of all women, who fight every day for real equality and the well-being of all of society,” stated Maria Luis Fernández Villaverde, account director at Ogilvy.
The campaign, with production by Agosto and post-produced by Hogarth, materializes in three impactful spots in which a large group of women expresses powerful demands for real and tangible equality.
Credits:
Client: Secretary of State for Equality and for the Eradication of Violence against Women
Client Team: Ana Enrich, Noelia Acedo
Agency: Ogilvy Madrid
General Creative Director: Roberto Fara
Executive Creative Directors: Javier Senovilla & Juan Pedro Moreno
Client Services Director: Carmen Pablo
Creative Directors: Pablo Poveda & Guille Fernández de la Puente
Creative Team: Pablo Piqueras, Fernando Miranda, Sergio Antón, Ana García Escudero & José Guerrero
Account Director: Mª Luisa Fernández-Villaverde
Account Supervisor: Paula Moreno
Account Executive: Blanca Grosso
Head of Social: Sofía Martínez
Social Media Manager: Gema Martín
PR & Comms: Christian Martínez
Head of Audiovisual Production Hogarth: Aaron Lago
Executive Producer Hogarth: Pablo Riaño
Producers Hogarth: Roberto Arias and Luna Utrero
Production Company: Agosto
Executive Producer: Belén Gayán
Producer: Olmo Heras
Director: Laura Sisteró
Director of Photography: Daniela Cajías AEC
Post-production Coordinator: Alex Gigán
Editing: Miguel Torreblanca
Post-production: Hogarth
Post-production Director: Elena Nebreda
Post-production Coordinator: Cristina Lainez
Musical Production: Trafalgar
Sound Design: Iberian
Media Agency: T2o
