What if those fake mobile game ads cluttering your social feed were actually real—and playable? KFC & TBWA\RAAD have answered that question.
Original Fake Games transforms all those misleading “fake game ads” cluttering social feeds into actual playable mobile games.
With more than 100 million downloads of titles that never lived up to the ads that promoted them, KFC & TBWA\RAAD saw an opportunity – why not give gamers (and fried-chicken lovers) the real deal? By recreating the rolling-barrels saga, the giant-pin challenges, and that “trapped king” scenario, Original Fake Games delivers the fun and unpredictability those clickbait ads always promised but never delivered.
@kfcgamingme أخيرًا بنقول باي باي للإعلانات المزيفة! حمل Original Fake Games وألعب ألعاب الجوال اللي تحبها، بس من جد مو فيك هالمرّة. Fake game ads no more! Download Original Fake Games and play the mobile games you love, for real. #KFCOriginalFakeGames #KFCGamingME ♬ original sound – KFC Gaming
Joe Lahham, managing director at TBWA\RAAD, commented, “This campaign flips a frustrating consumer experience on its head. We’ve taken the disappointment of fake ads and turned it into a moment of delight, proving once again that pushing creative boundaries leads to memorable brand experiences.”
“Gamers know best what they want—so KFC is stepping into their world by turning those ‘fake’ ads into the real games they’ve always been curious about,” stated Ahmed Arafa, chief marketing officer at KFC parent, Yum. “We’re not just sponsoring or advertising; we’re offering something genuinely fun and unexpected that naturally fits into the gaming experience. Part of our strategy is to find unique and disruptive gaming ideas that will allow us to not only win but dominate in the gaming space. Both KFC’s Fake Games and Bribe Bucket offer much more than a fun gaming experience, but also disruption into the way brands look at gaming in the region.”
The campaign goes beyond mere downloads. KFC is enlisting gaming influencers to test and review Original Fake Games, ensuring authenticity, driving word-of-mouth, and sparking conversation across social media. Clever digital placements also target audiences where fake game ads typically appear, with KFC’s real ads leading directly to actual playable content.
@meshaelm كلنا انخدعنا في إعلانات الألعاب الفيك. كنتاكي سوتها من جد. العب ألعاب Original Fake Games الحين! 🎮🍗 #kfcoriginalfakegames #KFCGamingME #gaming #viral #fyp ♬ original sound – Meshael
Original Fake Games are now available for free download on the Apple App Store and Google Play Store.
Credits:
Creative Agency: TBWA\RAAD
Managing Director: Joe Lahham
Executive Creative Director: Frederico Roberto
Chief Strategy Officer: Cathrine Bannister
Strategist: Ramez Rahal
Creative Director: Rodrigo Scapolan
Arabic Copywriter: Farida Abdelaal
Senior Art Director: Diogo Seibert
Senior English Copywriter: Sanele Ngubane
Senior Art Director: Leandro Werneck
Art Director: Omar Ibrahim
Head of Communications: Romy Abdelnour
Head of Social and Content: Tony Kayouka
Senior Social Media Manager: Hamza Khan
Senior Social Media Executive: Rand Hilal
Senior Account Director: Ahmed Hamza
Account Director: Richard Rao
Senior Account Executive: George Oghgassian
Account Executive: Layla Adib
Executive Digital Director: Rony Skaf
Senior Digital Manager: Rabih Chehayeb
Digital Account Executives: Karim El Khoury & Diala Toska
Senior Designer: Smithesh Krishnan
Art Director: Seif Rashwan
Motion Designer: Christin Jacob
Finished Art: Sugan Jeevarathinam & Kalaiselvan Mariyappna
Creative Services Director: Ezzat Habra
Media: Hearts & Science
Social & Influencer Partner: Power League Gaming
Account Director: Dennis Slade
Communications Manager: Mustafa Kanna
Account Manager: Pedro Murta
Social Media & influencer Management Executive: Abdul Rahman Hazem
Production: Piloto
Directors: Alexandre Chalabi & Daniel Soro
Executive Producer: Natalia Souza
Executive Production Assistant: Willian Sousa
Commercial Director: Regina Knapp
Project Coordinator: Roberta Frederico
Project Managers: Rayssa Bernardi & Marília Raffaeli
Post-Production Coordinator: Alexandre Chalabi
Art Director: Thiago Biazzoto
Ilustrators: Vini Capiotti & Anderson Nishimura
Editors: Marcio Canella & Cris Arbex
Finalisers: Kevin Crauford & Lucas Garcia
Motion Graphics & Compositing: Victor Further & Pedro Lima Junior
Motion Designer: Alexandre Mendes
Colourist: Gigio Pelosi
Games Development: Eterna
