Oatly’s fun way of promoting its products has turned its sights to its rebranded oat milk creamers.
Oatly Creamers Present Fancy Parking Lot Coffee transformed an everyday shopping mall parking lot in the US into an extravagant, white-glove coffee service, with tuxedoed servers, a grand piano, violinists and a dairy-free ice sculpture…
..because Oatly Creamers make everything fancy, even the most routine, on-the-go coffee moments.
To spread the word, a film captured unsuspecting shoppers being treated to a level of coffee service normally reserved for Michelin-starred restaurants.
Taking the promotion in a completely different, but equally wild direction, each carton invites customers to visit “Read Oatly Cartons online” or call 1-833-READPLZ, where an Oatly employee’s actual high school drama teacher reads the carton’s details aloud.
The campaign is running across Hulu, YouTube, TikTok and Instagram.
Credits:
Creative Agency: In-house (North America)
Creative Team: Michael Lee, Malia Killings & Suzanne Steele
Production Company: XI Productions
Editing & Post Production: Cartel
Activation: Factory360
