In April last year, Cheetos and Goodby Silverstein & Partners developed the brand’s hallmark Cheetle (cheese dust) side effect into an absurdly funny campaign based on the proposition that 99% …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
Åkestam Holst NoA: IKEA gets into the Harlem Shake, Mannequin Challenge & Bottle Flip Challenge (a bit late)
January 24, 2025
It has been a decade since the Harlem Shake, Mannequin Challenge and Bottle Flip Challenge became time-wasting trends. IKEA Sweden has suddenly taken them up. The attempt to revive long-dead viral …
Thinkerbell: Tooheys gets Aussie pubs rocking again
January 24, 2025
Aussie pubs and Australian beer brand, Tooheys, are part of Australian culture. As is Aussie music. But pubs are no longer at the forefront of that culture and their relationship …
Uncommon US hires Nedal Ahmed as ECD
January 24, 2025
Nedal Ahmed has become executive creative director at Uncommon New York reporting to founding chief creative officer, Sam Shepherd. Ahmed’s most recent position was ten months as executive creative director at …
Kimberly-Clark replaces CMO role with CCO, Luiz Sanches
January 24, 2025
Brazilian creative, Luiz Sanches, is leaving BBDO after thirty years to join Kimberly-Clark in a new creative role, officially titled global chief creative and design officer. Sanches will oversee creative …
For some Australians, this Sunday, January 26 is Australia Day, a day to celebrate pride in one's country. For others, it's Invasion Day, a day to commiserate because you have …
Once upon a time (not so long ago), the piano was a home life staple. Kawai and Ogilvy are giving the piano centre stage in life again. Their digital and …
Blinkink: Isabel Garrett directs 28 global creators to make A Film for the Future for Coldplay
January 23, 2025
After working as the animator with Blinkink director, Raman Djafari, on Coldplay’s feelslikeimfallinginlove last year, Blinkink’s Isabel Garrett has directed a global team of 28 filmmakers and artists to tell …
MullenLowe MENA & Fixby: The mind-numbing 9-hour film that attracted 30,000 in 48 hours
January 23, 2025
A mind-numbing 9-hour film began screening at Roxy Cinemas in UAE last weekend. The film, Don’t Look Down, is a simulation of a teenager’s screen-time. And it’s a PSA - …
Lobster & Kingsmill make magic
January 23, 2025
You have a product difference that stands out in the bread category. That could become a very dull product commercial. But creative production house, Lobster, avoided the obvious for Kingsmill …
Haven’t You Done Well & Slather SPF: A malevolent sun & melting face fight sunscreen apathy
January 22, 2025
The Australian sun is not your friend. For the last thirty years or so, Australians have been hearing usually beige (pardon the pun) messages about using sun protection (before that …
Helen Rhodes leaves BBH to become CCO Grey London
January 22, 2025
Grey London has appointed Helen Rhodes, executive creative director at BBH London, to the role of chief creative officer. Rhodes will join Grey London’s executive leadership. As well as overseeing the …