Sometimes, the best marketing comes from the most unexpected places, like your competitors. DDB Mudra Group noticed that Flipkart Minutes had found itself in this delightfully ironic situation. Of course, …
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Blog Archives
McCann NY & Zombie Studio: Oh, the frustration when you miss the moment in fast-paced games
October 22, 2024
It’s even more frustrating when the glitch is not your fault. Internet connection instability can ruin your play, can even cost “a life” in fast-paced games. If the connection is poor, …
Droga5 London & -196: A mad commercial for a wild product
October 22, 2024
When you’re trying to attract a young audience it’s best to be mad. Droga5 London has nailed that brief with its campaign for alcoholic ready to drink (ARTD) brand, –196. …
By now, the smokers who are left are dyed in the wool fans of the habit or have had little access to a barrage of anti-smoking Australian campaigns because English …
Wes Hawes is ending four years as ECD of Innocean Australia to become CCO at 72andSunny Australia, following the departures of ANZ creative lead, Genevieve Hoey and ECD, Scott McClelland earlier …
Åkestam Holst NoA: IKEA sets itself apart from life’s energy thieves
October 22, 2024
IKEA has a clear vision, to create a better everyday life for the many. And agency, Åkestam Holst NoA, has a quirky vision to spread IKEA’s goal. The agency brought that …
Over 28,000 Australian search for high-intent suicide content each month. This is both a tragedy and a salvation. Creative and media agency, BCM Group and non-profit mental health organisation, LIVIN, …
Beta Collective & Guaraná Antarctica: The first ever Orchard Drive-Thru quenches Portugese thirst
October 22, 2024
During a ferociously hot day thirsty Portugese received a welcome gift near Lisbon at the first-ever Orchard Drive-Thru. The activation created by Beta Collective for AMBEV Brazilian soft drink brand, Guaraná …
LePub: Heineken’s Boring Mode gives real life back to users
October 22, 2024
Living life through a smartphone means missing out on real life moments. Smartphones are becoming a bit too interesting distracting people from what's going on around them. In April, Heineken and …
BBH London: Tesco wears its quality food credentials on its logo
October 22, 2024
When Tesco asked asked BBH London to make it stand for quality food, the agency made it stand for food literally. The new OOH replaces the letters of its famous …
Leo Burnett UK & McDonald’s Mini Hash Browns: Lineage is everything when you come from greatness
October 22, 2024
McDonald’s Mini Hash Browns are Descended from Greatness. Leo Burnett presents their illustrious family history to prove it, in an absurdly funny campaign that leans into the love and popularity …
Saint Amsterdam: Halo, the AI, joins the new branded content agency as founding creative “partner”
October 22, 2024
Saint believes in data-driven creativity through artificial intelligence. The new creative tech player has developed its own self-learning, proprietary private AI platform, named Halo, to create work that’s faster, smarter …