The Black T-Shirts reveals continue. This week Adam Ferrier and Brent Smart are joined by Mia Freedman, co-founder of Mamamia and Nat Harvey, CEO of Mamamia. Mamamia, Australia’s go-to media hub …
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Blog Archives
TBWA\NZ & Anchor: Milk fights back
September 25, 2024
Dairy milk has fought off threats before. But juice was a weak rival. Now it has to contend with a vast array of plant “milks”. The plant-based trend is a …
Saatchi & Saatchi UK: Waitrose’s Great British Bake Off idents have fun with inner voice of everyday bakers
September 25, 2024
Human humour bonds with the joy of cooking in Waitrose’s delicious series of idents called The Baker’s Conscience for Channel 4’s The Great British Bake Off in the UK. The very …
Special Wellington & Wellington City Mission: The biggest fundraising ad ever – probably
September 25, 2024
Fundraising advertising can get very creative, but none yet have reached the (literal) heights of Special Wellington’s huge OOH billboard for Wellington City Mission’s new community facility, Whakamaru. The billboard, a …
Photoplay adds the emotive powers of thought-provoking filmmaker, Warwick Thornton
September 24, 2024
NT Australian of the Year 2010, director and cinematographer, Warwick Thornton, has already made his mark on Australian film culture. Thornton is the director and photographer behind Australia’s pivotal Yes23 …
Lifelong Crush & Kicking Horse Coffee: Be the donkey on a motorcycle. Kickstart your heart
September 24, 2024
Need a morning kick? How about a donkey riding a motorcycle. Kicking Horse Coffee gets to the “heart” of coffee’s purpose with its new brand platform Kickstart Your Heart. And …
Havas Creative: Biwinger turns napkins in bars into contracts to transfer fantasy players
September 24, 2024
Biwinger, the official fantasy soccer manager of AS Newspaper, has turned napkins into contracts to transfer fantasy players. The campaign by Havas Creative achieves two goals. The first is to …
David New York: The world’s strongest man tries to play Clash Royale on the world’s heaviest phone
September 24, 2024
Clash Royale has launched two of the most heavyweight Card Evolutions. Since last week, two of the game’s most feared characters, P.E.K.K.A and Mega Knight, have become even stronger in …
TombrasNiña: AI makes it possible for Bodega Dante Robino to highlight what women astronomers have given to the world
September 24, 2024
When wine brand, Bodega Dante Robino, part of AB InBev, launched its new Gran Dante Cabernet Franc, it wanted to continue its heritage of featuring a prominent astronomer at work …
SCRUM / ADK Thai: Stubborn shopkeeper vs stubborn customer. You’ll never forget Calbee’s name change
September 24, 2024
Announcing a name can change can be a simple affair in advertising. But why do something simple when you can infuse so many brand values and so much appeal into …
20(Something) & Woolmark: Stop the zombies of the fashion apocalypse
September 24, 2024
Synthetic fibres have dramatically overtaken natural. Woolmark and agency, 20(Something), are fighting back with their apocalyptic campaign that reminds the world, “Every synthetic garment ever made still exists in some …
22feet Tribal Worldwide: Life is tough on beginners. Battlegrounds Mobile India isn’t
September 24, 2024
Games don’t always seem to welcome newcomers. Some are daunting. 22feet Tribal Worldwide is helping Battlegrounds Mobile India (BGMI), to change the perception with its campaign, Anyone Se Everyone Tak. The film …