Who's doing what in the world of commercial creativity.
Playing into what’s trending in social media is a boon for any campaign and this campaign chose the perfect meme, the viral Hawk Tuah Girl, to make its product awareness …
Matt MacDonald, chief creative officer of BBDO New York is one of MAD STARS’ four executive jurors this year. He joined BBDO in 2014 as executive vice president, group creative …
Following its successful launch event in April with industry leaders, gender equality movement, F*ck The Cupcakes (FTC) has announced its second instalment of Yeah the Pies, as part of an all-year-round …
Gap is working its way back to the top of the Gen Z fashion scene with a little (OK, a lot) of help from the gateway to young people’s hearts …
MAD STARS, one of the world’s fastest growing advertising festivals, has opened its doors at BEXCO, in Busan, South Korea beginning three days of inspiring speaker sessions, networking parties and …
Hate against sports stars is soaring and it is becoming meaner, the anonymity of a keyboarding emboldening vicious attacks. The WNBA’s Chicago Sky is working to protect players with an app …
The special session, Conversation with the Executive Jury, that began a three-day series of speaker sessions at MAD STARS, is always a highlight of the festival, a glimpse into the …
Nearly 1.5 menstruators believe you can’t swim during your period, with one of the big barriers to trying period swimwear being the fear of sharks detecting blood. So Modibodi, partnered with …
Emma Daines, founder, CEO and executive producer of Fin Design + Effects Sydney is taking over the reins as the 2024 Jury President for Production & Post-Production and Music Video. She …
The Martin Agency introduced Snoop Dogg to Dolo Stove, US maker of fire pits, last year. The agency had a stunt in mind. Snoop appeared to ditch his famous penchant …
Bupa has undertaken a strategic shift in its creative approach and has appointed CHEP Network as its lead marketing agency for Australia, replacing Thinkerbell. The new model will streamline Bupa’s marketing …
Gyles Brandreth, British writer, broadcaster and famous wordsmith’s, has the “gift of the gab” and is ferociously clever - especially with words. Specsavers has put his most hilarious talents into …