Women in sport are still challenged by hate from sports fans and inequity from sports organisers. French renewable energy company, Engie, a traditional sponsor of tennis in Brazil, and its …
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Here are some Taylor Swift fandom facts: The current estimated global population is 8,113,690,387 people, 22% of which is 1,832,664,520. That means that even allowing for Swift's lower popularity in countries …
Music is fun. Summer is fun. And Spotify Italy is mashing all that fun together in its Estate 2024 playlist and a campaign by Dentsu Creative Italy. The lead commercial imagines …
MAD STARS 2024: Fernando Machado, Burger King’s former visionary CMO, spearheads a stellar speaker line-up
July 5, 2024
MAD STARS is deeply honoured to have creative marketing maestro, Fernando Machado, as the keynote speaker for MAD STARS 2024. Machado will share some of the outstanding insights and remarkable …
In Canada, July 1 is Moving Day. Yes, a day for moving into a new home. The well-practised tradition dates back to when Canada used to command fixed terms for leases …
Recruitment campaigns are tricky. Especially for universities. Their target audience is anti-hype, anti-being sold, anti-being told. How do you make a universities prosaic credentials information interesting? Howatson + Company has …
D&AD New Blood Awards: Black Pencils to Scan to Revolt, The Unnatural Poetry, & Time to Change
July 5, 2024
179 D&AD New Blood Awards Pencils have been awarded following the invitation by leading global brands for emerging creatives to respond to a series of briefs tackling environmental issues, human …
Coca-Cola’s global Olympic ad isn’t a wild creative excursion by WPP Open X, led by Ogilvy. Instead it’s all about the emotion of the Olympics – the much-hoped for idea …
Life’s Different After is an interesting proposition. It suggests a wonderful experience without the icky superlatives that travel advertising seems to love. Life‘s Different After is the new brand platform …
Launching Nine Herbs Green Balm, an itch-relief product, faced challenges due to stringent Thai FDA regulations. SCRUM + ADK Thai worked out a way around them. Instead of introducing a …
Lucky Generals & Co-op Funeralcare: The next Channel 4 celebrity challenge gets Brits talking
July 4, 2024
There’s a new celebrity reality show to make Brits smile, cheer and maybe shed a tear or two. Celebrity Send-Off chronicles the journey of three celebrity duos as they confront …
Special PR & MACQ 01 hotel: Sleep more to pay less
July 4, 2024
Sleep is a top trend and sleep travel is riding along with it. Despite Australia’s obsession with talking about sleep, though, people still not getting enough of it.So Special PR …