Coffee Mate is lactose-free, otherwise it sits well outside the health and wellbeing movement. The Nestlé non-dairy creamer, that has been “Coffee’s Perfect Mate” for decades, is making a pitch …
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Blog Archives
AAMI is calling out to everyone with an athlete in the making – it’s lucky you’re with AAMI. Young athletes’ ambitions and inventiveness sometimes exceed their abilities – especially when …
Pro athletes are celebrities. Fans hang off every picture, every sporting stat …and every word written about them. Here’s a campaign that gets fans even closer. Agency, Quality Meats, and …
London International Awards has announced its 2024 Creativity In B2B jury. The group of awarded creative talent will travel from five continents to meet in Las Vegas to view every …
Dentsu Creative India recently reimagined its creative business. Dentsu Creative India now encompasses three portfolio brands - Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Dentsu Creative Isobar …
Bonnie Coumbe’s food photography is an appetite trigger. Her cutting-edge style is vibrant, clean and creative. Her still-life work is dynamic with a difference that demands attention. She has captured …
This set my brain off on an icon search of its own. Couldn't beat his selection. Well done, Rob [:ed] The deluge on Instagram has calmed to a trickle. The trophies …
You have to hand it to The Monkeys, now is the perfect time for the ad message, “sport can change your life”. Olympics enthusiasm is even making couch potatoes think …
Women do not always have any easy time in gaming but their numbers and their finesse are growing nonetheless. The Middle East has long been recognised as a hub for …
The Gate: The AA’s quirky humour stands out
July 6, 2024
The Gate is not the only agency to work out that infusing an accident scenario with humour makes assistance providers and insurers appealingly human, but its scenarios for The AA, …
Erma&Reinikainen & Musti Group: A hot car, a dog inside with heatstroke. What would you do?
July 6, 2024
A dog is locked in a car in Finland visibly suffering from heatstroke, in petcare brand, Musti Group’s, summer campaign by Finnish agency, Erma&Reinikainen. It’s a distressing sight for passers-by but …
Havas Play: The humorous Olympic feats of Accor’s Heartists highlight its customer service
July 6, 2024
Accor, Premium Partner of Paris 2024, wanted to highlight its “commitment to exceptional hospitality”, ahead of the Paris 2024 Olympic and Paralympic Games. You know how that campaign could have …