Dentsu Creative India recently reimagined its creative business. Dentsu Creative India now encompasses three portfolio brands – Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Dentsu Creative Isobar became the group’s new age digital creative agency and it has appointed Abhijat Bharadwaj as its chief creative officer. His job will be to set new creative benchmarks, foster a culture of innovation, and nurture a dynamic team of next-gen creatives. Bharadwaj will report to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, president, Dentsu Creative Isobar.
In a seventeen-year career so far, Bharadwaj has led successful campaigns for prominent brands such as Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. He has spearheaded famous campaigns such as Netflix for All, Bhuvan Bam’s Pizza Hut campaign, and the groundbreaking Yeh Diwali Football Wali campaign for the Indian Super League. He was also the creative force behind the celebrated Teen Ka Dream adidas World Cup campaign. Bharadwaj’s career includes roles at Leo Burnett, McCann, and Creativeland Asia and he has headed the premium sports vertical at Star Sports, where he played a pivotal role in promoting the culture of football, tennis, and F1 in India.
Bharadwaj commented, “Joining an iconic global brand like dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.”
Wadhwa stated, “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”
Shah added, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”
