Who's doing what in the world of commercial creativity.
The Ordinary calls itself “clinical formulations with integrity”. It doesn’t promise unique, ground-breaking formulations nor does it make huge claims for results. Instead, it offers well-known, high-quality formulations at affordable …
The hero TVC for Marks & Spencer’s summer fashion campaign by Mother for doesn’t step far outside the usual for the genre, but far enough to be interesting. It is …
Apple launched its thinnest product ever with a striking video. Apple crushed a pile of objects to turn them into the iPad in a film called Crush. The objects chosen tell …
VML and NGO the MACH Alliance, that helps enterprise organisations navigate modern technology, has announced the winner of the first-ever Asia-Pacific MACHathon – a creative hackathon competition that invited innovators, …
Peanut butter whiskey is weird. Its founders probably knew this when they gave their brand the humorous name, Skrewball Whiskey. The Martin Agency has given the brand an aptly weird …
Two world-famous entities, Norwegian forward, Erling Haaland, and Supercell game, Clash of Clans, unite in a campaign by David New York. Erling Haaland has become the Barbarian King from Clash …
Pepsi MAX is unlocking football enjoyment where fans would least expect it and London will be the first to host its Hidden Pitches tour, as the brand embeds itself in …
The beef between Kendrick and Drake is an epic thrust and parry of immaturity. Menulog has added the one note of sophistication with a smart carpe diem in Australia by …
Australia’s deforestation is mostly hidden. It’s also crisis of a globally concerning scale. Photoplay director, Dropbear’s flair for hand-crafted, stop-motion animation enhances a simply-worded message by Greenpeace to make Australians to …
Smith’s humour becomes deliciously sophisticated in its new campaign by Special Group, created with Goodby Silverstein & Partners. Relatable for Smith’s no longer relies on slapstick Australian humour. It’s even …
Speedo is making the most of its reputation as being “for the bold” (the bum-hugging swimming trunks don’t hid much). The global campaign by Los Angeles agency, Miramar, invites everyone to …
Playing on people’s outrage at the parenting “fails” of others is so much fun in DAVID Miami’s Mother's Day campaign for lawn and garden brand, Pennington. Hijacking the Mother’s Day gift-giving …