The beef between Kendrick and Drake is an epic thrust and parry of immaturity. Menulog has added the one note of sophistication with a smart carpe diem in Australia by Thinkerbell.

The Kendrick-Drake series of diss tracks began recently but the feud goes back to 2014 when Drake dissed Kendrick on ESPN. So far, only music is winning – although the entertainment value for music fans can’t be discounted. Menulog has finally stepped in with a simple statement. It delivers more beef than either of them.

Fiona Bateman, head of brand and media, Menulog, commented, ”The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight. Drake and Kendrick might be having beef but Menulog can deliver it to your door.”

Sesh Moodley, executive creative tinker, Thinkerbell, added, “This iconic feud just felt like the perfect opportunity for us to enter the ring and say, point blank, we’ve got beef worth talking about, too.”

The outdoor campaign is now live across oOh!’s premium assets in Sydney and Brisbane and QMS’s signature Flinders Street site in Melbourne.

Just for fun, here are some of the sillier disses:

On April 13, Drake released Pushups, a diss about Kendrick in which he calls him a “pipsqueak,” and says he wears a size seven men’s shoe.

On April 19, Drake, released a second diss track about Kendrick called Taylor Made, poking fun at Kendrick’s height, talent and closeness to Taylor Swift. 

On April 30, Kendrick, responded with Euphoria that takes jabs at Drake, who is the executive producer of the HBO show, Euphoria.

On May 3, Kendrick addresses Drake’s family members in Meet the Grahams, (Drake’s surname is Graham). He raps to Drake’s son, saying, “Dear Adonis, I’m sorry that man is your father.”