The Ordinary calls itself “clinical formulations with integrity”. It doesn’t promise unique, ground-breaking formulations nor does it make huge claims for results. Instead, it offers well-known, high-quality formulations at affordable prices. Uncommon Creative studio mirrors the brand’s emphasis on science and its unexpected honesty with an equally unexpected campaign – no celebrity, model faces or big, big promises. The OOH ads present beautifully written words that reference the science behind the products with an appealing dash of humour.
The strikingly minimalist and monochromatic ads stand in stark relief to the norm of skincare advertising, and underline the brand’s promise of high-end products at affordable prices.
The campaign is running in Canada, the US and UK with media by Decoded Advertising
