“It takes a village to raise a child” is something that Australian culture forgot and working parents are bearing the cost, literally and figuratively. A new industry association aims to …
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Blog Archives
MACMA and DAVID Buenos Aires show the true power behind machine-generated life The work by DAVID Buenos Aires and MACMA, the Argentine non-profit organisation dedicated to support women with breast cancer, continues …
Special wins Cricket Australia
May 14, 2024
Special has won the Cricket Australia business for the upcoming marquee Men & Women’s International Series following a competitive pitch. The agency’s job will be to create a unifying idea for …
The One Club for Creativity kicked off Creative Week 2024 by announcing the winning schools and students from around the world in the global Young Ones Student Awards 2024 ceremony at Sony Hall in New York The Young Ones …
Evian is leaving its famous babies behind but not the idea of youthfulness. BETC Paris and evian are inviting the world to discover The Mountain of Youth, a new global …
The virtual world of gaming meets the everyday experiences of Australian commuters in Fortnite Creative with new mobile game, Clash of the Commuters. The experience created by CHEP Network for …
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The accolade is presented to a marketer that has amassed an important …
Ogilvy Health has created an attention-magnet forBowel Cancer Australia. It is a brilliantly cool departure from previous campaigns with its rock song underscoring and avant-garde visual style. The very compelling …
Bastion Shine & Air New Zealand: The world is an irresistible adventure in a dad’s bedtime story
May 13, 2024
Air New Zealand’s campaign is a fantasy. A wonderful fantasy about the world seen through the eyes of a child as her father narrates a bedtime story about it. The …
The early bird discount for entries into MAD STARS 2024 has ended. Regular fees, which range from US$200 to $250, run until May 31. Now is the time to enter …
Leo Burnett Shanghai & OREO: Goodbye 996 work hours & preschool tutoring. Hello Art of Play
May 13, 2024
China has become notorious for its tiger mums, 996 work hours, gaokaoexam and preschool tutoring. But it wasn’t always this way. Historically, China was a very playful nation. Oreo’s Art of …
Canada's Maple Leaf Foods has fashioned itself as mum’s ally this Mother’s Day with a collection of mum jokes that don’t mock or disparage. The campaign, Better Book of Mom …