SAXX is How A Gentleman Treats His Balls. It’s a brilliant brand platform for a premium underwear brand by Quality Meats that understands how precious those balls are to men. …
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Blog Archives
An Australian fashion brand in Paris? That’s an ultimate challenge. Amplify Paris is helping Australian ready-to-wear brand, Zimmermann, to continue to conquer the epicentre of the fashion world with an …
Lottery ads tend to focus on winning the biggest prize. TBWA\NEBOKO has found a different appeal for Europjacket – the thrill of being a winner, jackpot or not. The hero …
McDonald’s removes the smiles from its Happy Meals
May 15, 2024
McDonald’s Happy Meals are famous. What is less known is the emphasis parents put on children to feel positive all the time. In research, 74% said it is important to …
More positive conversations among creative communities can only be a great thing for the industry. That’s exactly what Innocean Australia’s Love Our Work initiative, creators of F*ck the Cupcakes, and …
TBWA\Melbourne & On The Menu: Goodbye freezer shame
May 15, 2024
On the Menu is changing how Australia feels about frozen food. The new campaign continues its fight against “freezer shame” with a reinvigorated brand strategy by TBWA\Melbourne and a new …
The Type Directors Club announced the Best of Discipline and Judges’ Choice winners in its TDC70 competition as well as a TDC70 winners reception and exhibition during Creative Week in New York. TDC70 Best of Discipline …
Uncommon Creative Studio: Money, ugh. Monzo, aaah
May 14, 2024
Banks keep saying they understand us. Monzo shows us it does. Its campaign, Money Never Felt Like Monzo, by Uncommon Creative Studio, the UK digital bank’s first in five years …
171 campaigns have been shortlisted in The WARC Awards for Effectiveness 2024, in association with LIONS, across 35 markets and 12 categories. They were judged by over 120 senior marketing …
There are so many reasons to encourage people to cycle. McDonald’s efforts began when the company noticed that more and more of its 700+ stores in the Philippines were becoming …
Comparison service, iSelect, has a new creative brand platform, Save More, by Howatson+Company, and a new collection of TVCs that take DIY comparison to comical extremes to underline iSelect’s mission …
Oberland: e.l.f. points out how many dicks are on US corporate boards to fight for diversity
May 14, 2024
e.l.f.’s audience may be adults, but agency, Oberland, knows that dick humour is going to attract attention nonetheless. And the beauty brand has a message that should get attention. There …